Marketing Operations Lead - Remote, AI-Powered B2B SaaS

WRS Health; Oregon; Hybrid; USD 110,000 - 160,000; Full time

Job summary

WRS Health is seeking a Marketing Operations Strategist to develop and execute strategic B2B SaaS marketing plans that drive brand awareness, customer acquisition, and revenue growth. You will build repeatable systems using HubSpot, AI-driven automation, and data science to transform marketing data into smarter decisions.

The role emphasizes leading cross-functional projects, optimizing the website for conversion, and collaborating with Sales and Customer Service to align processes.

Qualifications

• Bachelor's degree in Marketing, Business Management, Data Analytics, or related field.
• At least 5 years of experience in marketing/marketing operations and project management, preferably in B2B SaaS.
• Advanced expertise in HubSpot (Marketing, Sales, Service, CMS) and marketing automation technologies.
• Hands-on experience building AI-assisted marketing workflows (predictive lead scoring, AI content tools, chatbots, personalization).
• Strong analytical and statistical skills with ability to translate data into insights.
• Advanced database management and data visualization skills.
• Solid understanding of customer journey mapping and business processes.
• Excellent project management skills; able to lead multiple projects simultaneously.
• Strong communication skills and ability to translate questions into actionable systems.

Responsibilities

• Design and execute a comprehensive marketing strategy aligned with company objectives and industry trends.
• Design and implement AI-powered workflows for lead scoring, content generation, segmentation, chatbots, and personalization.
• Apply statistical analysis and attribution modeling to forecast pipeline and measure channel effectiveness.
• Manage HubSpot platforms and analyze dashboards to track KPIs, campaign performance, and ROI.
• Build and optimize email marketing programs and website experiences to improve conversions and lead generation.
• Lead cross-functional marketing operations projects from initiation to completion and document repeatable processes.

Skills

HubSpot

AI-driven marketing

Data analytics

Project management

Marketing automation

Communication

HIPAA awareness

SQL

Python

Looker/BI tools

Education

Bachelor's degree

Tools

HubSpot

Looker Studio

Tableau

Power BI

Job description

WRS Health is seeking a Marketing Operations Strategist to develop and execute strategic B2B SaaS marketing plans that drive brand awareness, customer acquisition, and revenue growth. You will build repeatable systems using HubSpot, AI-driven automation, and data science to transform marketing data into smarter decisions.

The role emphasizes leading cross-functional projects, optimizing the website for conversion, and collaborating with Sales and Customer Service to align processes.