Marketing Lead

WRS Health; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

WRS Health, a leader in cloud-based EHR and practice management, seeks a Marketing Lead to translate business objectives into actionable initiatives. You will drive growth, optimize CRM platforms, and leverage AI for content, campaigns, and analytics.

You will lead cross-functional teams, manage strategic initiatives, and ensure measurable revenue outcomes, working remotely within the United States. This role requires strong business acumen and technical marketing proficiency.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Business Management, or related field.
• Significant experience in marketing, business strategy, growth, or related leadership role.
• Experience managing projects, strategic initiatives, and cross-functional teams.
• Strong understanding of digital marketing, lead generation, customer acquisition, and revenue growth.
• Advanced expertise in HubSpot (Marketing, Sales, Service, and CMS Hubs).
• Hands-on experience building AI-assisted marketing workflows (predictive lead scoring, AI content tools).
• Strong analytical, critical-thinking, reasoning, and problem-solving abilities.

Responsibilities

• Execute marketing strategies that support business growth, lead generation, customer acquisition, and revenue goals.
• Analyze competitors, and translate business objectives into actionable marketing initiatives.
• Manage and optimize HubSpot or similar CRM platforms, marketing tools, and automation workflows.
• Leverage AI tools to improve content creation, research, campaign management, lead generation, analytics, and reporting.
• Lead strategic projects, solve business challenges, and identify opportunities to improve existing processes.
• Manage and develop team members while collaborating with Sales and Product teams to drive results.
• Monitor campaign and business performance, using data and insights to guide decisions and improve outcomes.

Skills

Marketing leadership

Growth strategy

Digital marketing

Lead generation

Revenue growth

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Advanced education

Tools

HubSpot

Looker Studio

Tableau

Power BI

Job description

Company Overview

Voted #1 EHR by PCMag, WRS Health provides integrated, cloud-based EHR and practice management solutions to medical practices. We help healthcare providers streamline operations and improve patient care through innovative technology and services.

Job Overview

We are seeking a highly technical, strategic, and results-driven Marketing Lead to turn business objectives into actionable initiatives and measurable results.

The ideal candidate combines strong marketing expertise, business acumen, critical thinking, and technical knowledge. This individual should be able to identify growth opportunities, solve complex business challenges, lead initiatives, and develop innovative solutions independently.

Beyond traditional marketing, this role requires a strong understanding of AI, automation, CRM platforms, and analytics to improve marketing performance and business operations. The successful candidate should be equally comfortable developing strategies, managing teams, and getting directly involved in execution.

Key Responsibilities

• Execute marketing strategies that support business growth, lead generation, customer acquisition, and revenue goals.
• Analyze competitors, and translate business objectives into actionable marketing initiatives.
• Manage and optimize HubSpot or similar CRM platforms, marketing tools, and automation workflows.
• Leverage AI tools to improve content creation, research, campaign management, lead generation, analytics, and reporting.
• Lead strategic projects, solve business challenges, and identify opportunities to improve existing processes.
• Manage and develop team members while collaborating with Sales and Product teams to drive results.
• Monitor campaign and business performance, using data and insights to guide decisions and improve outcomes.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Business Management, or a related field. Advanced education is a plus.
• Significant experience in marketing, business strategy, growth, or a related leadership role.
• Experience managing projects, strategic initiatives, and cross-functional teams.
• Strong understanding of digital marketing, lead generation, customer acquisition, and revenue growth.
• Advanced expertise in HubSpot (Marketing, Sales, Service, and CMS Hubs) and strong proficiency in marketing automation technologies.
• Hands-on experience building AI-assisted marketing workflows (e.g., predictive lead scoring, AI content tools, chatbots, or personalization).
• Strong analytical, critical-thinking, reasoning, and problem-solving abilities.
• Ability to understand complex business challenges and independently develop solutions.
• Excellent communication, organizational, and decision-making skills.
• Ability to manage multiple priorities while maintaining attention to detail.
• Comfortable working at both strategic and executional levels.

Preferred Qualifications

• HubSpot certifications (Marketing, Sales, Operations, or related).
• Experience as a HubSpot trainer or in HubSpot customer support.
• Working knowledge of SQL, Python, or R for marketing data analysis.
• Experience with BI tools such as Looker Studio, Tableau, or Power BI.
• Familiarity with marketing attribution, predictive analytics, or machine learning concepts.
• Experience marketing to healthcare providers or in health IT, with awareness of HIPAA considerations.

Work Schedule

• Location: Remote
• Job Type: Full-time | Freelance
• Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)

This job description is intended to describe the general requirements for the position. It is not a complete statement of duties, responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure proper operations of the department.