Remote AI-Driven Digital Campaign Lead

DrFirst; United States; On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K with company match

HSA contributions

PTO 18 days + holidays

Continuing Education funds

Job summary

DrFirst seeks a Digital Marketing Campaign Specialist to own planning, execution, and optimization of digital marketing campaigns across ABM, email, paid media, and events. The role drives lead generation, uses AI and automation, and works with marketing, product, sales, and partner agencies to maximize impact.

Ideal candidates bring data-driven thinking, hands-on campaign execution experience, and the ability to manage multiple streams in a fast-paced environment with a direct healthcare impact.

Qualifications

• Bachelor degree in Marketing, Business, or related field.
• 2–4 years of marketing or digital marketing experience.
• Experience with marketing and sales platforms including HubSpot, Salesforce, and digital advertising platforms.
• Hands-on experience using AI tools such as Claude and ChatGPT for campaign planning, content drafting, and reporting.
• Ability to translate strategic vision into tactical execution plans.
• Strong organizational and project management skills; ability to run multiple workstreams.
• Familiarity with project management tools; ClickUp is a plus.
• Ability to work independently with a team in a fast-paced environment.
• Excellent written and verbal communication skills; able to articulate ideas clearly.
• Fluency with Microsoft 365: Word, Excel, OneNote, PowerPoint.

Responsibilities

• Plan and manage end-to-end campaigns across channels (ABM, email, paid media, events).
• Coordinate cross-functional teams to launch campaigns on schedule and within budget.
• Analyze performance data and optimize tactics in real time; generate stakeholder insights.
• Collaborate with design, copywriting, and vendors to deliver quality campaign assets.

Skills

Marketing strategy

Project management

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor degree in Marketing, Business, or related field

Tools

HubSpot

Salesforce

ClickUp

Claude

ChatGPT

Job description

DrFirst seeks a Digital Marketing Campaign Specialist to own planning, execution, and optimization of digital marketing campaigns across ABM, email, paid media, and events. The role drives lead generation, uses AI and automation, and works with marketing, product, sales, and partner agencies to maximize impact.

Ideal candidates bring data-driven thinking, hands-on campaign execution experience, and the ability to manage multiple streams in a fast-paced environment with a direct healthcare impact.