Digital Marketing Manager — B2B ABM & AI-Driven Growth

ConnectiveRx; Whippany (NJ); On-site; USD 85,000 - 140,000; Full time

Benefits offered by this job

Bonus opportunities

Medical, dental, vision, life, and DIS

401(k) plan with employer contribution

Flexible PTO and holidays

Job summary

ConnectiveRx is seeking an initiative-taking digital marketer to own the company’s full paid and organic digital presence across social, search, email, and AI-native channels. You’ll target pharmaceutical manufacturers, media agencies serving pharma, and pharma consultants, with budget authority and accountability to the VP of Brand Marketing and Communications.

You’ll collaborate with two agency partners to move fast and deliver data-driven programs, optimize campaigns, and translate insights

Qualifications

• 5–7 years of digital marketing experience with stakeholder reporting.
• B2B marketing background is required.
• Pharmaceutical, patient services, or healthcare technology experience is a plus.

Responsibilities

• Own organic and paid campaigns on LinkedIn and Meta with KPI-aligned goals.
• Coordinate with agency partners to manage creative and digital execution.
• Incorporate competitive intelligence into content strategy for pharma markets.
• Lead SEO and AI-driven content optimization across web properties.
• Develop gated content forms, landing pages, and tracked link taxonomy.
• Own email marketing programs and audience nurturing strategies.

Skills

Digital marketing

B2B marketing

Campaign analytics

SEO basics

Content strategy

Communications skills

Education

Undergraduate degree

Marketing or Communications degree

Tools

HubSpot

Job description

ConnectiveRx is seeking an initiative-taking digital marketer to own the company’s full paid and organic digital presence across social, search, email, and AI-native channels. You’ll target pharmaceutical manufacturers, media agencies serving pharma, and pharma consultants, with budget authority and accountability to the VP of Brand Marketing and Communications.

You’ll collaborate with two agency partners to move fast and deliver data-driven programs, optimize campaigns, and translate insights