Digital Marketing Campaign Specialist

DrFirst; United States; On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K with company match

HSA contributions

PTO 18 days + holidays

Continuing Education funds

Job summary

DrFirst seeks a Digital Marketing Campaign Specialist to own planning, execution, and optimization of digital marketing campaigns across ABM, email, paid media, and events. The role drives lead generation, uses AI and automation, and works with marketing, product, sales, and partner agencies to maximize impact.

Ideal candidates bring data-driven thinking, hands-on campaign execution experience, and the ability to manage multiple streams in a fast-paced environment with a direct healthcare impact.

Qualifications

• Bachelor degree in Marketing, Business, or related field.
• 2–4 years of marketing or digital marketing experience.
• Experience with marketing and sales platforms including HubSpot, Salesforce, and digital advertising platforms.
• Hands-on experience using AI tools such as Claude and ChatGPT for campaign planning, content drafting, and reporting.
• Ability to translate strategic vision into tactical execution plans.
• Strong organizational and project management skills; ability to run multiple workstreams.
• Familiarity with project management tools; ClickUp is a plus.
• Ability to work independently with a team in a fast-paced environment.
• Excellent written and verbal communication skills; able to articulate ideas clearly.
• Fluency with Microsoft 365: Word, Excel, OneNote, PowerPoint.

Responsibilities

• Plan and manage end-to-end campaigns across channels (ABM, email, paid media, events).
• Coordinate cross-functional teams to launch campaigns on schedule and within budget.
• Analyze performance data and optimize tactics in real time; generate stakeholder insights.
• Collaborate with design, copywriting, and vendors to deliver quality campaign assets.

Skills

Marketing strategy

Project management

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor degree in Marketing, Business, or related field

Tools

HubSpot

Salesforce

ClickUp

Claude

ChatGPT

Job description

About DrFirst

For 25 years, DrFirst has empowered providers and patients to achieve better health through intelligent medication management. We improve healthcare workflows and help patients start and stay on therapy with end-to-end solutions that enhance prescription access, affordability, and adherence. Our solutions help 100 million patients a year and are used by more than 420,000 prescribers, 71,000 pharmacies, 270 EHRs and health information systems, and over 2,000 hospitals in the U.S. This is a great opportunity to be a part of a successful Healthcare IT company experiencing significant growth. Here you will get to work with some of the smartest and most interesting people around, solving unique and complex challenges in healthcare on a scale matched by few companies. If you get excited about stretching yourself in new ways, developing yourself to your fullest potential, and care about working with smart colleagues, we want to talk to you!

Position Overview

The Digital Marketing Campaign Specialist owns the planning, project management, and execution of digital first marketing campaigns across ABM, email, paid digital advertising, third party media, direct mail, and events. You drive lead generation and conversion, and you apply AI and marketing automation to move faster across planning, content development, and reporting.

As part of the Commercial Performance Team, you work cross functionally with marketing, product, sales, and external partner agencies to create, execute, and monitor integrated marketing campaigns. Ownership grows over time as you continuously optimize performance and spend.

The ideal candidate brings positive energy, works comfortably without close supervision, asks good questions, and wants hands‑on campaign execution in a fast paced, collaborative environment with a direct line to healthcare impact.

Your goals in this role

• Project manage each campaign end to end, delivering on time and on budget across creative, digital, and external partner teams.


• Develop and execute integrated marketing campaigns by market segment to win new customers and to upsell and retain current customers.


• Coordinate stakeholders so campaigns launch on schedule, stay within budget, and the team has a positive working experience.


• Partner with the digital team on reporting, campaign insight, optimization, and pacing toward goals.

Who Will Love This Job

• Creative and willing: You look for new channels to test and new ways to use existing channels. Being wrong does not bother you when it means learning and teaching others. You have a track record of taking initiative.


• Data driven: You bring strong analytical skills to your decisions. You know campaign optimization and management, and you report performance metrics with confidence.


• Multi tasker: You enjoy running several concurrent campaigns with overlapping deadlines while holding onto the details.


• Self starter and collaborator: You bring a team oriented attitude, you deliver reliably, and you want to grow. You stay organized across multiple projects with guidance from your manager, and you work well with internal and external stakeholders to position DrFirst competitively.


• Digitally fluent and AI forward: You already use AI, marketing automation, and digital platforms in your daily work, and you stay curious about how digital channels and AI tools perform together.

If you prepare early and leave little to chance, this role fits you.

What you will work on

Campaign Planning

• Support campaign goals and objectives aligned to broader organizational goals.


• Build your own understanding of business priorities, target audiences, the competitor set, and the value DrFirst delivers to clients.


• Expand and maintain business unit target lists in real time.


• Develop and execute digital campaign tactics across channels including digital advertising, social, email, and events.


• Support campaign budget tracking and maintain timelines.

Campaign Project Management and Execution

• Serve as project manager for each campaign, tracking milestones, dependencies, budget, and production and distribution timelines to deliver on time and in budget.


• Develop and implement campaign activities with support from your manager, including content creation for ads, emails, and landing pages, media buying, and event management, while keeping the team aligned and informed.


• Manage and collaborate with internal teams across design, copywriting, and production, and with external vendors including agencies and media partners.


• Hold quality control and brand consistency across every campaign element.

Campaign Optimization and Measurement

• Track campaign performance through analytics and reporting tools.


• Analyze data to identify improvement areas and optimize campaign tactics in real time.


• Generate reports and insights for stakeholders.

Qualifications

Required

• Bachelor degree in Marketing, Business, or a related field, or equivalent relevant experience.


• 2 to 4 years of marketing or digital marketing experience.


• Experience with marketing and sales platforms including HubSpot, Salesforce, and digital advertising platforms.


• Hands‑on experience using AI tools such as Claude and ChatGPT for campaign planning, content drafting, and reporting, with the judgment to know where AI speeds work up and where it does not. Experience with process automation or agent building is a plus.


• Ability to take a strategic vision and translate it into tactical execution plans.


• Strong organizational and project management skills, with the ability to run multiple workstreams under the guidance of a manager.


• Working knowledge of project management tools. ClickUp is a plus.


• Ability to move forward with incomplete information using an analytical mindset and quantitative aptitude.


• Excellent written and oral communication skills, with the ability to articulate ideas in a collaborative and fast paced environment.


• Fluency with Microsoft 365 including Word, Excel, OneNote, and PowerPoint.


• Strong interpersonal skills and a positive, high ownership attitude.


• Willingness to work independently and as part of a team in a fast paced, cross functional environment.


• Ability to explain technical concepts to a non technical audience.


• Flexibility to take on additional projects and tasks as assigned by your manager.

Preferred

• Working knowledge of the healthcare IT environment.


• Experience at companies with SaaS, software, and mobile products.


• Account based marketing program experience.


• Paid media buying experience across search, social, and third party healthcare media.

Physical Requirements

• 80% remote office work.


• 20% travel per business requirement.

#LI-GF1 #LI-Remote

Benefits

• Competitive compensation, with a base salary of $55,000 to $70,000. Exact compensation may vary based on skills and experience.


• Eligible for a Discretionary Performance-based bonus.


• Medical, dental, and vision insurance.


• 401K eligible after 3 months of employment, with 50% company match up to first 5% of salary contributed to the plan with a 3-year vesting schedule.


• HSA for eligible employees enrolled in the HDHP, with a generous company contribution up to $500 for individual coverage and $1000 for family coverage per year.


• 100% company paid short and long-term disability, AD&D, and group life insurance.


• Accrued annual paid time off (PTO) of 18 days for the first 3 years of service, increasing thereafter, and 7 paid holiday days.


• Employee Assistance Program.


• Continuing Education funds up to $1500 annually for eligible programs after 1 year of service.


• Voluntary benefits including FSA, Hospital indemnity, Accident and Critical Illness insurances.

DrFirst is committed to being a Remote-First company, creating a dynamic and flexible workplace where everyone thrives, no matter where they log in from. Check out our approach to remote work: https://drfirst.com/company/about-us/careers/.

Our recruitment process at DrFirst is straightforward and secure. You will only be contacted by our recruitment team through an official @drfirst.com email address. We will never ask you for payment or sensitive personal information, such as your social security number or banking details, at any stage of the hiring process. Additionally, we will not request that you purchase equipment or accept e-checks or checks for deposit. If you encounter any communications claiming to be from DrFirst that seem suspicious, please contact our recruitment team directly at [e-mail] to verify the message authenticity. Your security is important to us!

Learn more about our benefits and professional development opportunities: https://drfirst.com/company/about-us/careers/the-perks/.