AI-Driven Digital Marketing Consultant

cardinalhealth; Kentucky; Hybrid; USD 81,000 - 104,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

Paid time off

401k savings plan

Health savings account

FSAs

Disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Job summary

Cardinal Health is seeking a Digital Marketing Consultant to drive data-driven email campaigns and cross-channel marketing efforts for the Pharmaceutical and Specialty Solutions segment.

You will design automated journeys in Salesforce Marketing Cloud and Pardot, optimize campaigns with AI-enabled tools, and work with cross-functional teams and vendors to achieve ROI and business objectives.

Qualifications

• Bachelor's degree in related field, or equivalent work experience.
• 3+ years' experience in related field.
• 2-5 years of hands-on digital marketing experience, with focus on technical execution.
• Proven experience executing and optimizing email communications and customer journeys through enterprise marketing automation platforms.
• Analytically driven with ability to interpret complex data and report on digital marketing metrics.
• Experience supporting SEO, SEM and social campaigns preferred.
• Strong project management and cross-functional coordination.
• Proficiency with SFMC and Pardot Journey Builder, Email Studio, and Automation Studio.

Responsibilities

• Understand business objectives and recommend campaign, automation, and AI-enabled tactical approaches across digital channels.
• Collaborate with stakeholders to execute campaigns supporting business objectives.
• Design, build, and optimize automated email campaigns and journeys within SFMC and Pardot.
• Leverage marketing automation for lead scoring and nurturing aligned with sales goals.
• Support AI-driven tools to improve campaign performance and efficiency.
• Update content and manage pages in CMS like Adobe Experience Manager.
• Analyze campaign performance and provide data-driven recommendations.
• Manage vendor and agency relationships for digital marketing execution.
• Ensure digital experiences meet best practices for accessibility, mobile responsiveness, and privacy.
• Produce reports analyzing email marketing performance and recommendations.
• Hybrid schedule; on-site Dublin office 1 day/week required.

Skills

Email marketing

Marketing automation

Salesforce Marketing Cloud

Pardot/Account Engagement

AI in marketing

Analytics

Project management

Communication skills

Education

Bachelor's degree or equivalent

Tools

Salesforce Marketing Cloud

Pardot (Account Engagement)

Job description

Cardinal Health is seeking a Digital Marketing Consultant to drive data-driven email campaigns and cross-channel marketing efforts for the Pharmaceutical and Specialty Solutions segment.

You will design automated journeys in Salesforce Marketing Cloud and Pardot, optimize campaigns with AI-enabled tools, and work with cross-functional teams and vendors to achieve ROI and business objectives.