Remote Active Member Lifecycle Marketing Manager

Twin Health; United States; Remote; USD 125,000 - 140,000; Full time

Benefits offered by this job

Remote team

Equity participation

Unlimited vacation

Parental leave 16 weeks

Parental leave 8 weeks

Healthcare coverage

Dental coverage

Vision coverage

401k

Job summary

Twin Health is hiring a remote Active Member Marketing Manager in the U.S. to own lifecycle engagement across email, SMS, in‑app, and other channels.

You will design the strategy, build campaigns in Braze, and align with care teams to create a cohesive member experience. The role requires 4–7 years in lifecycle/retention marketing, deep Braze expertise, and a track record of end‑to‑end program ownership across channels.

Qualifications

• 4–7 years in lifecycle, CRM, retention, or engagement marketing, with hands‑on program ownership.
• Hands‑on Braze expertise: building multi‑branch Canvas, personalization, and suppression logic.
• Real multi‑channel experience including email plus SMS/push/in‑app.
• Demonstrated experimentation rigor: design tests with holdouts and report results.
• Comfort building and defining processes; this program does not exist yet and you will create it.

Responsibilities

• Own Active Member Strategy and Program Ownership, mapping journeys and defining communications per stage.
• Lead annual and quarterly engagement roadmaps and segmentation grounded in behavior.
• Partner with Care Delivery and Product to align marketing and clinical messaging.
• Build and ship end‑to‑end Braze campaigns (audience logic, canvases, content, QA, launch).
• Write briefs, manage reviews, and ensure timely campaigns; measure and report impact.

Skills

Lifecycle marketing

Braze expertise

Multi-channel marketing

Experimentation rigor

Process building

Job description

Twin Health is hiring a remote Active Member Marketing Manager in the U.S. to own lifecycle engagement across email, SMS, in‑app, and other channels.

You will design the strategy, build campaigns in Braze, and align with care teams to create a cohesive member experience. The role requires 4–7 years in lifecycle/retention marketing, deep Braze expertise, and a track record of end‑to‑end program ownership across channels.