Remote ABM Strategy Lead — Director-Level

Neara; New York (NY); Hybrid; USD 140.000 - 210.000; Vollzeit

Zusammenfassung

Neara is seeking a Director of ABM to lead and elevate our account-based marketing program. This player-coach role focuses on strategy, playbooks, and regional execution, while personally shaping key account plans and campaigns in collaboration with Sales.

You will coach a regional ABM team, standardize practices, and drive measurable impact across multi-channel programs that engage complex buying groups in regulated markets.

Qualifikationen

• Hands-on ABM experience across multiple channels.
• Experience leading a team and hands-on ABM activations.
• Strong ability to measure ABM value and communicate revenue impact.
• Strategic thinker with ability to execute across long sales cycles.

Aufgaben

• Own ABM strategy and execution for a focused set of high-priority or complex accounts
• Identify patterns across accounts and translate them into scaled campaigns, content priorities, events, and other executive engagement opportunities
• Lead and coach our ABM team, translating wins into standardized approaches across account planning, campaign development, and stakeholder strategy to continue raising the quality and consistency of the program
• Strengthen and scale the ABM operating model by codifying playbooks and aligning target accounts to clear, measurable marketing objectives across near, intermediate, and long-term milestones
• Partner with Sales and Revenue Operations to improve account data quality, goal tracking and org-wide visibility, as well as establish benchmarks that make it easy to distinguish activity from meaningful account movement
• Develop integrated account programs and help the team balance deeply tailored account work with more scaled and repeatable programs
• Lead regular account reviews to identify what is working, what is not, and where resources should be reallocated
• Build a culture in which successful plays, account intelligence, and customer stories travel quickly across teams and regions
• Create a strong operating rhythm between ABM and broader marketing team, Sales, Customer Success, and Product

Kenntnisse

ABM strategy

Team leadership

Campaign development

Sales alignment

Analytics & data

Account planning

Jobbeschreibung

Neara is seeking a Director of ABM to lead and elevate our account-based marketing program. This player-coach role focuses on strategy, playbooks, and regional execution, while personally shaping key account plans and campaigns in collaboration with Sales.

You will coach a regional ABM team, standardize practices, and drive measurable impact across multi-channel programs that engage complex buying groups in regulated markets.