Remarketing Analyst

Socket.dev; Estero (FL); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Paid Time Off

Medical, Dental & Vision

401(k) employer matching

Parental Leave & Adoption Assistance

Employee Assistance Program

Job summary

The Hertz Corporation in Florida is seeking a Remarketing Analyst to build and optimize data-driven reporting, evaluate lead and sales performance, and support growth initiatives across departments.

You will automate reports, collaborate with project managers for new locations, and monitor ad spend while analyzing geographic trends to enhance remarketing effectiveness.

Qualifications

• 1–2 years of data analysis experience to support decision making.
• Bachelor's degree in Business, Finance, CS, Analytics, or related field.
• Understanding of lead generation, sales performance, and acquisition metrics.
• Experience collaborating with cross-functional teams to achieve objectives.
• Strong analytical and problem-solving skills with a data-driven mindset.
• Advanced proficiency in Excel, PowerPoint, and Tableau.
• Excellent communication skills to translate data into insights.
• Ability to collaborate with vendors and partners to achieve outcomes.

Responsibilities

• Generate consistent daily, weekly, and monthly reporting to support decision-making across departments.
• Automate and maintain reporting structures.
• Collaborate with Project Managers to ensure accurate online presence for new locations.
• Evaluate changes in leads and sales and implement growth ideas.
• Monitor ad spend with Ecommerce Manager and manage vehicle listing partnerships.
• Identify geographic regional trends to support remarketing initiatives.

Skills

Data analysis

Cross-functional collaboration

Communication skills

Problem-solving

Education

Bachelor's degree in Business, Finance, CS, Analytics, or related field

Tools

Excel

PowerPoint

Tableau

Job description

A Day inthe Life:

The Remarketing Analyst plays a key role in evaluating lead generation, prospect engagement, and sales performance to drive business growth. This position is responsible for delivering in-depth reporting, analytics, and actionable insights that support data-driven decision making, optimize lead generation strategies, and provide the team with the tools needed to achieve business objectives.

The starting salary for this role is $60K;commensuratewith experience.

WhatYou'llDo:

• Generate consistent daily, weekly, and monthly reporting to assist the Operations, Marketing, and Finance departments in making key decisions to boost sales and efficiencies.

• Automate and maintain reporting current and new structure
• Collaborate with Project Managers and relevant parties responsible for retail expansion to guarantee notable and accurate online presence for all new locations.
• Evaluate changes in leads and sales as well as implement new ideas or solutions to increase growth
• Communicate with the Ecommerce Manager to monitor advertising spend against the assigned per vehicle cost.
• Manage the Used Vehicle Listings (CarGurus, Autotrader, Cars.com, etc.) day to day partnerships and efficiencies and analyze then implement new product offerings with positive ROI.

• Identify and examine geographic regional trends to support in remarketing initiatives.
  

WhatWe'reLooking For:

• 1-2 years of experience managing and analyzing data to provide insights, identify trends, and support strategic decision-making.

• Bachelor's degree in Business, Finance, Computer Science, Analytics, or a related field.

• Demonstrated understanding of lead generation, sales performance, and customer acquisition metrics.

• Experience collaborating with cross-functional teams to achieve business objectives.

• Strong analytical and problem-solving skills with a data-driven mindset.

• Advanced proficiency in Microsoft Excel, PowerPoint, and Tableau.

• Excellent communication skills with the ability to translate complex data into actionable business insights.

• Ability to collaborate effectively with third-party vendors, suppliers, and business partners to achieve desired outcomes.

• Highly organized with the ability to manage and prioritize multiple projects in a fast-paced environment.

• Proven experience analyzing key performance metrics related to digital marketing, lead generation, and sales.

• Design, develop, and maintain reports and dashboards that support business performance tracking and decision-making.

• Exceptional attention to detail and ability to respond effectively to urgent or last-minute requests.

• Strong sense of accountability, ownership, and follow-through.

• Demonstrated reliability, professionalism, and strong work ethic.

WhatYou'llGet:

• Up to40% offthe base rate ofany standard Hertz Rental
• Paid Time Off
• Medical, Dental & Vision plan options
• Retirement programs, including 401(k) employer matching
• Paid Parental Leave & Adoption Assistance
• Employee Assistance Program for employees & family
• Educational Reimbursement & Discounts
• Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
• Perks & Discounts -Theme Park Tickets, Gym Discounts & more

#ZIP

The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. US EEO STATEMENT At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran