Regional VP, Education Sales — Central Growth Leader

Curriculum Associates, LLC; Wisconsin; On-site; USD 127,000 - 234,000; Full time

Job summary

Curriculum Associates, LLC in the Midwest is seeking a senior sales leader to drive regional growth for i-Ready and related programs. You will lead a team of Sales Directors, build executive relationships with district leaders, and guide strategic initiatives across the Central Area.

The role requires a proven track record in education sales, strong leadership, and the ability to collaborate with Marketing, Legal, Finance, and Product to expand revenue while advancing educational outcomes.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Education, or related field; Master’s degree preferred.
• 10+ years of progressive experience in sales leadership roles, with a focus on education or related industries.
• Proven track record of driving sales growth and exceeding revenue targets in a competitive market environment.
• Strong leadership abilities with demonstrated success in recruiting, training, and motivating high-performing sales teams.
• Exceptional communication, negotiation, and presentation skills, with the ability to influence and persuade key stakeholders.
• Strategic thinker with a data-driven approach to decision-making and a keen understanding of market dynamics.
• Proficiency in sales management software and CRM systems.
• Willingness to travel extensively as needed.
• Experience in a SaaS-based sales environment is preferred.

Responsibilities

• Regional Growth Leadership: Meet and exceed area growth expectations through strategic sales initiatives and targeted market penetration.
• Own bookings, renewal, and pipeline targets across the Central Area territory, spanning new logo, expansion, and renewal motions across all CA product lines.
• Subject Matter Expertise: Become an authority on the company’s programs, understanding educators' challenges at various levels.
• Personnel Management: Recruit, train, coach, motivate, and manage a team of Sales Directors and drive performance.
• Relationship Building: Establish and nurture relationships with high-level school district leaders in targeted accounts.
• Sales Presentations: Deliver compelling sales presentations articulating the value proposition of Curriculum Associates' products.
• Cross-Functional Collaboration: Collaborate with internal teams to ensure alignment and synergy.
• Sales Strategy Development: Supervise and monitor the development and implementation of sales plans.
• Collaborate cross-functional with Marketing, Partner Success, Professional Learning, Legal, and Finance.

Skills

Strong communication

Leadership abilities

Sales strategy

Negotiation skills

Presentation skills

CRM proficiency

Data-driven decision making

Travel willingness

Education

Bachelor’s degree in Business Administration, Marketing, Education, or related field

Master’s degree preferred

Bachelor’s Degree in Education, Marketing, Sales, Business, or related field

Tools

Salesforce

MS Office

CRM systems

Marketing automation tools

Search engines

Job description

Curriculum Associates, LLC in the Midwest is seeking a senior sales leader to drive regional growth for i-Ready and related programs. You will lead a team of Sales Directors, build executive relationships with district leaders, and guide strategic initiatives across the Central Area.

The role requires a proven track record in education sales, strong leadership, and the ability to collaborate with Marketing, Legal, Finance, and Product to expand revenue while advancing educational outcomes.