Regional Sales Manager - Protein/Beef

Leoforce; Los Angeles (CA); On-site; USD 130,000 - 155,000; Full time

Job summary

Leoforce is seeking a Regional Sales Manager to drive protein/Beef sales across Southern California retail accounts. You will grow the distributor network, manage key redistribution partners, and lead strategic category initiatives to expand presence in regional grocery and specialty channels.

The role requires strong relationship-building, negotiation, and leadership skills, with a focus on expanding across grocery chains, independents, and ethnic markets.

Qualifications

• Minimum 4 years in food/protein sales.
• Strong regional grocery/independent retail network in Southern California.
• Experience selling beef, pork, poultry, or value-added protein.
• Proven ability to grow retail accounts and develop new business.
• Experience managing redistribution and wholesale distribution partners.

Responsibilities

• Grow sales across regional grocery chains, independents, and specialty accounts in Southern California.
• Develop new business while strengthening existing customer relationships.
• Manage redistribution and wholesale distribution partners.
• Lead customer presentations, product reviews, and business reviews.
• Negotiate pricing, promotions, and margin expectations.
• Collaborate with Operations, Procurement, QA, R&D, Customer Service, and Pricing teams.
• Monitor commodity trends and emerging retail opportunities.
• Drive assortment optimization and new item launches.

Skills

Food/protein sales

Relationship building

Negotiation

Communication

Job description

Regional Sales Manager - Protein/Beef

Job Description

Experience: Manager

Salary: $130,000 - $155,000 per year

Job Details

We're looking for a driven, relationship-focused Retail Regional Sales Manager to grow our retail business throughout Southern California. In this highly visible role, you'll drive new business, expand existing partnerships, and manage key redistribution partners serving regional grocery chains, independent retailers, Hispanic markets, and specialty grocery accounts.

What You'll Do:

• Grow sales across regional grocery chains, independent retailers, and specialty grocery accounts throughout Southern California
• Develop new business while strengthening existing customer relationships
• Manage and expand partnerships with key redistributors and wholesale distribution partners
• Increase distribution of protein products
• Lead customer presentations, product reviews, category discussions, and business reviews
• Negotiate pricing, promotions, programs, and margin expectations
• Partner closely with Operations, Procurement, QA, R&D, Customer Service, and Pricing teams to ensure successful program execution
• Monitor commodity trends, competitive activity, and emerging retail opportunities
• Drive assortment optimization, product innovation, and successful new item launches

What We're Looking For:

• Must currently reside in Southern California
• Must have a minimum of 4 years food/protein sales experience
• Strong relationships within Southern California regional grocery and independent retail markets
• Experience selling fresh beef, pork, poultry, ground beef, case-ready, or value-added protein products
• Experience managing redistribution and wholesale distribution partners
• Proven track record of growing retail accounts and developing new business
• Strong understanding of retail pricing, merchandising, and commodity markets
• Excellent negotiation, communication, and relationship-building skills
• Self-motivated with the ability to work independently and execute at a high level
• Existing relationships with, Regional grocery chains, Independent retailers, and or Specialty retail accounts

A bit about us:

We're a rapidly growing West Coast food manufacturer with a strong reputation for quality, customer partnerships, and innovation. Backed by an entrepreneurial culture, we're investing heavily in expanding our retail footprint and are looking for sales leaders who want to make a visible impact.

Why join us?

• Own and grow relationships with regional grocery chains, independent retailers and key distribution partners throughout Southern California.
• High-impact role with the autonomy to build new business, influence strategy, and make a visible contribution to company growth.
• Competitive base salary, performance-based bonus, comprehensive benefits, and long-term career advancement opportunities.
• Entrepreneurial culture where your ideas, relationships, and results are recognized and rewarded.