Regional Sales Growth Leader

Yeo Hiap Seng (Yeo’s); Houston (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Yeo’s is seeking a Regional Sales Executive / Senior Executive to lead and expand sales operations across a designated geographic area. You will develop a regional strategy, manage distributors, and drive revenue growth with a focus on customer relationships and market opportunities.

The role requires strong communication, negotiation skills, and the ability to analyze trends, plan events, and collaborate with management to meet targets. Bachelor’s degree and regional travel are expected.

Qualifications

• Bachelor's degree in Business, Marketing, or related field.
• Preferably experience in F&B or FMCG industries.
• Strong understanding of sales methodologies, market dynamics, and CRM.
• Excellent communication, presentation, and negotiation skills.
• Ability to analyze data, interpret insights, and make informed decisions.
• Proficiency in CRM software and Microsoft Office Suite.
• Willingness to travel within the region as needed.
• Ability to multitask and work efficiently under pressure.
• Advantage if able to communicate in English/Mandarin/Vietnam/Korean.

Responsibilities

• Develop and implement a comprehensive sales strategy to achieve regional revenue and growth targets.
• Analyze market trends, competitor activities, and customer needs to identify opportunities for business expansion.
• Collaborate with senior management to define sales goals, budgets, and performance metrics.
• Plan and work with distributors for quarterly and yearly sales orders and business plans.
• Plan and organize regional trade shows, events, market visits, and other trade-related activities/promotions.
• Manage & monitor product distribution, depth of stock & merchandising/display.
• Build and maintain strong relationships with key customers, partners, and stakeholders.
• Understand customer needs and tailor sales strategies and solutions that meet their requirements.
• Ensure exceptional customer satisfaction and address issues promptly.
• Lead by example and participate in sales activities, including prospecting, presentations, negotiations, and deal closures.
• Monitor sales pipelines, forecasts, and sales performance metrics.
• Collaborate with cross-functional teams to deliver seamless customer experiences and timely order fulfillment.
• Responsible for regional revenue & profit targets.
• Identify new market segments, distribution channels, and business opportunities for growth.
• Develop and nurture partnerships and alliances that enhance market presence.
• Prepare regular sales reports, forecasts, and analyses for senior management.
• Provide insights and recommendations based on market trends and data.
• Develop, manage & execute regional monthly & yearly business plans.

Skills

Sales strategy

Communication

Negotiation

CRM

Data analysis

Presentation

Travel readiness

Multitasking

English/Mandarin

Education

Bachelor's degree in Business/Marketing

Tools

CRM software

Microsoft Office

Job description

Yeo’s is seeking a Regional Sales Executive / Senior Executive to lead and expand sales operations across a designated geographic area. You will develop a regional strategy, manage distributors, and drive revenue growth with a focus on customer relationships and market opportunities.

The role requires strong communication, negotiation skills, and the ability to analyze trends, plan events, and collaborate with management to meet targets. Bachelor’s degree and regional travel are expected.