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The Regional Sales Director is a field-based sales leadership position responsible for driving commitment and accountability of a core laboratory sales team to achieve and exceed sales goals, grow revenue at assigned integrated delivery networks, hospital laboratories, regional reference labs, and physician office labs. The focus will be on overall revenue growth for Siemens central lab product lines including chemistry, immunoassay, coagulation, hematology, plasma protein, allergy, automation, and information technology. The Southwest region includes Southern CA, AZ, and NV, with target locations in Los Angeles or Phoenix.
People Leadership
- Accountable for the continuous development of assigned sales teams and ensuring all direct sales are appropriately trained and competent in customer management, product and solution positioning, as well as all applicable sales processes and tools. Coach, promote, and manage adherence to commercial best practices.
- Responsible for hiring and developing a sales team of 6-8 direct reports. This includes setting mutual expectations, providing feedback, and discussing individual development opportunities biannually. Manage performance improvement cases promptly if needed.
- Determine priorities to successfully pursue ‘must win’ deals, including short-term (3-6 months) and long-term (2-3 years) strategic sales plans, and ensure their implementation.
- Coach team on account strategy and own the commercial outcome of new instrument opportunities, including reagent and consumable revenue growth, TCO, and instrument placements.
Customer
- Maintain direct customer relationships and understand current market conditions in the region. Lead the sales team to understand and address customer needs, delivering Siemens Healthineers’ value proposition effectively.
Operational Excellence & Business Acumen
- Own the execution and output of key sales operational activities, including sales funnel management, CRM accuracy, sales processes, coverage on critical accounts, and financial health, including contract management and compliance.
- Be accountable for forecasting related to capital and reagent needs across all product lines, ensuring accuracy and quality, and managing financial outcomes for each deal.
- Own the commercial outcomes of existing customers, focusing on reagent and consumable revenue growth, menu expansion, and contract compliance.
Collaboration
- Conduct regular reviews with the Area Vice President and Field Product Manager to drive organization-wide commercial strategy.
- Drive teamwork with internal and external partners, including strategic accounts, technical teams, and distribution channels, to achieve sales goals.
- Lead collaborative efforts within and outside the region to ensure excellent customer solutions and experiences, leveraging support from Healthcare Consulting Services and Informatics Sales Specialists.
- Work with various internal teams to ensure a solution-based approach that balances customer needs with financial goals.
Overall Accountability
- Lead the sales region to achieve and exceed sales goals across all Laboratory Solutions products and ensure the financial performance of the sales team.
- Manage and resolve business problems proactively, acting with good judgment aligned with Siemens Healthineers’ strategy.
Your Expertise
- Proven success leading sales teams in Laboratory Diagnostics within the region, with knowledge of IDNs.
- Strong communication, interpersonal, and cross-functional collaboration skills.
- Inspirational leadership, accountability, organizational agility, and trust-building abilities.
- Business acumen in financial, market, healthcare, and customer relations.
- Experience in training, coaching, and mentoring sales teams.
- 7-10+ years in complex sales environments, managing large accounts and solution selling, especially capital equipment and medical devices.
- Experience managing direct sales teams.
- Strategic decision-making skills with a focus on impact and speed, along with problem-solving and objection handling skills.
Preferred Qualifications
- Experience developing account-level strategies (e.g., Miller Heiman) and leading team execution.
- Management experience within the IVD marketspace.
- Effective communication with leadership and teams via various channels.
- Knowledge of product lines, markets, and competitors.
- BS/BA degree or higher in a related discipline, or equivalent experience.