Regional Sales Director: Lead, Scale Merchant Growth

FirstCash, Inc.; Seattle (WA); On-site; USD 90,000 - 120,000; Full time

Job summary

FirstCash Holdings, Inc. is seeking a Regional Sales Director to lead AFF-backed regional sales efforts in the United States. You will oversee Area Sales Representatives, hire and coach teams, and drive merchant engagement across a defined region.

You will mentor teams, monitor performance with CRM tools, and collaborate with Marketing, Training, Merchant Care, and Sales Operations to achieve regional targets and ensure excellent customer experiences.

Qualifications

• Proven leadership skills and ability to motivate and drive high-performance teams.
• 7+ years of successful sales management experience or equivalent.
• Bachelor’s degree preferred but not required.
• Strong adaptability and growth mindset with data-driven decision making.

Responsibilities

• Recruit, train, and develop a high-performing team of ASRs to drive growth.
• Leverage CRM tools for sales tracking and performance monitoring.
• Engage business owners to demonstrate AFF value and increase revenue.
• Build and nurture relationships with existing clients for retention.
• Conduct field observations to assess and enhance performance.
• Coach ASRs on presentations, goal achievement, and relationship building.
• Lead sales meetings aligned with compliance and regional objectives.
• Collaborate with Marketing, Training, Merchant Care, and Sales Operations.

Skills

Leadership

Sales management

Strategic thinking

Communication

Mentoring

Negotiation

Education

Bachelor’s degree

Tools

MS Office

CRM software

Job description

FirstCash Holdings, Inc. is seeking a Regional Sales Director to lead AFF-backed regional sales efforts in the United States. You will oversee Area Sales Representatives, hire and coach teams, and drive merchant engagement across a defined region.

You will mentor teams, monitor performance with CRM tools, and collaborate with Marketing, Training, Merchant Care, and Sales Operations to achieve regional targets and ensure excellent customer experiences.