Regional Sales Director

Lotus Bakeries; United States; On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Travel opportunities

Job summary

Lotus Bakeries is seeking a Regional Sales Director to drive sales performance across national retailers in the U.S., including Costco, Sam's Club, and BJs Wholesale. You will develop customer-specific strategies, nurture buyer and broker relationships, and manage account profitability and trade spend.

Reporting to Head of Sales - Natural Food US, the role requires an entrepreneurial approach, strong financial acumen, and proven success in CPG with club-channel exposure.

Qualifications

• 8+ years of progressive CPG experience in US retail.
• Experience calling on club-channel retailers (Costco, Sam's Club, BJs).
• Strong financial acumen and data-driven storytelling.

Responsibilities

• Own annual sales targets and business plans for assigned accounts (Costco, Sam's Club, BJs).
• Develop and maintain relationships with customer contacts, brokers, and distributors.
• Conduct store visits to assess in-market performance and identify improvement areas.

Skills

CPG sales

Key account mgmt

Trade promotion

Forecasting

Tools

MS Excel

PowerPoint

Nielsen data

Job description

Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy.

THE ROLE

The Regional Sales Director is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning.

The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major club channel retailers (Costco, Sam's Club, and BJs Wholesale) at the HQ level.

This role will be part of the Lotus Bakeries Natural Foods U.S. Sales team, reporting to the Head of Sales - Natural Food US.

SCOPE

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts including Costco, Sam's Club, and BJs Wholesale.
• Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Budget Management: Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Broker Oversight: Lead day-to-day relationship with ASM, Lotus’ grocery broker, ensuring alignment and execution of strategic priorities.
• Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.
• Collaboration: Work cross-functionally with key stakeholders including Marketing, Finance, Demand Planning, Supply Chain, and Category Management

EXPERIENCE

• 8+ years or more of progressive CPG experience; food experience a plus
• Understanding of the U.S. retail markets with specific experience with key customers in the Club channel across regions.
• Solid financial acumen to assess and determine viability of commercial proposals.
• Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail
• Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build compelling sales presentations.
• Ability to travel as necessary for customer meetings and conferences.
• Proven business development track record with a passion to grow the business and sell in innovation.
• Have strong computer skills including an elevated level of proficiency in MS Office, specifically PowerPoint & Excel

BENEFITS

Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave.