Sr National Account Manager Natural Foods

Stichting van aandelen Lotus Bakeries; San Francisco (CA); On-site; USD 120,000 - 160,000; Full time

Job summary

Lotus Bakeries in the United States seeks a Sr National Account Manager for Natural Foods. You will own national accounts, develop customer-specific strategies, and drive profitable growth with major retailers and brokers across Natural/Specialty and Grocery channels.

Responsibilities include trade spend management, promotional planning, and in-market execution. Travel to meet key customers and represent the brand at industry events and conferences.

Qualifications

• 6+ years of progressive CPG experience, preferably in food.
• Deep understanding of U.S. retail markets and distributor partners.
• Strong financial acumen to assess profitability.
• Excellent planning, forecasting, and trade management skills.
• Experience analyzing syndicated data (Nielsen, IRI, SPINS) for sales pitches.
• Willingness to travel for customer meetings.
• Proven business development track record.

Responsibilities

• Own annual sales targets and business plans for assigned accounts.
• Develop and maintain relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Conduct store visits to assess in-market performance and execution of trade initiatives.
• Manage trade spending and ensure efficient allocation of promotional dollars.
• Collaborate with Category on analyzing monthly data and sales trends at your accounts.
• Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

Skills

CPG experience

Retail market knowledge

Financial acumen

Trade management

Data analysis

Travel readiness

Tools

Nielsen data

IRI data

SPINS data

Job description

Sr National Account Manager Natural Foods

United States

The Sr. National Account Manager (NAM) is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning. The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major retailers at the HQ level. Experience calling on key customers: UNFI, KeHE, Whole Foods, Sprouts, and other Natural/Specialty retailers in the marketplace. The Sr. NAM will be part of the Lotus Bakeries Natural Foods U.S. Sales team, reporting to the Head of Sales - Natural Food US.

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts.
• Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Budget Management: Guarantee strong profitability of your accounts. Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Reporting/Analysis: Collaborate with Category on analyzing and interpreting monthly data and sales trends at your accounts.
• Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

Profile

• 6+ years or more of progressive CPG experience; food experience a plus
• Understanding of the U.S. retail markets with specific experience managing distributor partners and key retailers across the Natural/Specialty and Grocery channels.
• Solid financial acumen to assess and determine viability of commercial proposals.
• Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail
• Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build compelling sales presentations.
• Ability to travel as necessary for customer meetings and conferences.
• Proven business development track record with a passion to grow the business and sell in innovation.
• Have strong computer skills including an elevated level of proficiency in MS Office, specifically PowerPoint & Excel

"I love the ownership you get in your role to work towards great results. Working in an international environment allows me to work together with people from different cultures and nationalities."

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