Natural Foods Category Growth Lead

Lotus Bakeries, Milan; San Francisco (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

Lotus Bakeries in the United States seeks a Category Development Manager to lead category management initiatives, aligning with sales, marketing, and retail partners to drive growth and profitability. The role focuses on shopper engagement, in-store performance, and actionable growth opportunities using Nielsen and internal insights.

You will translate national strategies into customer plans, set targets, track KPIs, and optimize promotions, assortment, and visibility.

Qualifications

• 3-5 years in Category management, Trade marketing, or similar role in CPG
• Experience with syndicated data tools (Nielsen, IRI) and retailer POS systems
• Strong cross-functional collaboration and data-driven insights

Responsibilities

• Translate national growth strategy into actionable customer/category plans across assortment, shelves and promotions.
• Define targets, track performance, and optimize execution to drive category and brand success.
• Develop strategic recommendations for product assortment, promotional plans, and in-store visibility to optimize shopper engagement and sales performance.
• Collaborate with Marketing and Sales to ensure alignment of category strategies with brand strategies.

Skills

Analytical thinking

Strategic thinking

Communication skills

Presentation skills

Shopper analytics

Tools

Nielsen

IRI

POS systems

Job description

Lotus Bakeries in the United States seeks a Category Development Manager to lead category management initiatives, aligning with sales, marketing, and retail partners to drive growth and profitability. The role focuses on shopper engagement, in-store performance, and actionable growth opportunities using Nielsen and internal insights.

You will translate national strategies into customer plans, set targets, track KPIs, and optimize promotions, assortment, and visibility.