Senior National Account Manager

Lotus Bakeries; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health plans

401(k) retirement plan with employer‑匹

Job summary

Lotus Bakeries is seeking a Sr. National Account Manager (NAM) to lead sales performance across a portfolio of national U.S. retail accounts.

The role focuses on developing customer-specific strategies, building relationships with buyers and brokers, and managing account profitability, including trade spend and promotions. The ideal candidate has 6+ years in CPG, deep U.S. retail market knowledge, and a proven ability to drive growth with major retailers and distributors.

Qualifications

• 6+ years of progressive CPG experience; food experience a plus.
• Understanding of U.S. retail markets with distributor partners and key retailers in Natural/Specialty and Grocery channels.
• Strong financial acumen to assess viability of commercial proposals.
• Excellent planning, forecasting, trade management, and customer management skills.
• Experience using syndicated data (Nielsen, IRI, SPINS) to build sales presentations.
• Willingness to travel for customer meetings and conferences.
• Proven business development track record and ability to drive innovation.

Responsibilities

• Own annual sales targets and business plans for assigned accounts.
• Develop and maintain relationships with key customer contacts, brokers, and distributor partners.
• Conduct store visits to assess in-market performance and identify improvement areas.
• Manage trade spend and ensure efficient allocation of promotional dollars.
• Collaborate with Category on analyzing monthly data and sales trends at accounts.
• Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

Skills

Sales

Account management

Forecasting

Trade management

Relationship building

Business development

Presentation skills

MS Office

PowerPoint

Excel

CPG experience

Tools

MS Office

PowerPoint

Excel

Nielsen data

IRI data

Job description

Lotus Bakeries is an international, dynamic and sustainable player in the CPG industry. We are a proud and passionate company that builds strong global and local brands and creates small moments of happiness. We bring people together with our delicious products and spark joy.

THE ROLE

The Sr. National Account Manager (NAM) is a driven, results-oriented sales professional with a strong understanding of the U.S. retail landscape. This role is responsible for sales performance across a portfolio of key national customers, developing and executing customer-specific strategies, building strong relationships with buyers and brokers, and managing account profitability, including trade spend and promotional planning.

The ideal candidate takes an entrepreneurial approach to managing both existing and new accounts and has experience calling on major retailers at the HQ level. Experience calling on key customers: UNFI, KeHE, Whole Foods, Sprouts, and other Natural/Specialty retailers in the marketplace.

The Sr. NAM will be part of the Lotus Bakeries Natural Foods U.S. Sales team, reporting to the Head of Sales - Natural Food US.

SCOPE

• Strategic Account Management: Own annual sales targets and business plans for assigned accounts.
• Relationship Building: Develop and maintain strong relationships with key customer contacts, brokers, and distributor partners to ensure best-in-class execution and long-term growth.
• Retail Execution: Conduct store visits as needed to assess in-market performance, identify improvement areas, and ensure execution of trade initiatives.
• Budget Management: Guarantee strong profitability of your accounts. Manage trade spending and ensure efficient allocation of promotional dollars within assigned accounts.
• Reporting/Analysis: Collaborate with Category on analyzing and interpreting monthly data and sales trends at your accounts.
• Representation: Represent Lotus Bakeries at customer meetings, industry conferences, broker summits, and trade shows.

EXPERIENCE

• 6+ years or more of progressive CPG experience; food experience a plus
• Understanding of the U.S. retail markets with specific experience managing distributor partners and key retailers across the Natural/Specialty and Grocery channels.
• Solid financial acumen to assess and determine viability of commercial proposals.
• Strong planning, forecasting, trade management, and customer management skills with excellent attention to detail
• Experience utilizing and analyzing syndicated data (Nielsen, IRI, SPINS, etc.) and applying it to build compelling sales presentations.
• Ability to travel as necessary for customer meetings and conferences.
• Proven business development track record with a passion to grow the business and sell in innovation.
• Have strong computer skills including an elevated level of proficiency in MS Office, specifically PowerPoint & Excel

BENEFITS

Lotus provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs including paid time off and sick leave.