Regional Reputation & Profile Lead

Common Sail Investment Group; Brighton (MI); On-site; USD 60,000 - 85,000; Full time

Job summary

Common Sail Investment Group seeks a Reputation Management Associate to support online reputation strategy across a defined region. You will drive review generation, response management, and profile accuracy while collaborating with regional leaders to strengthen online visibility and engagement.

The ideal candidate is highly detail-oriented, organized, and proactive, with a strong sense of urgency and accountability.

Qualifications

• Exceptional attention to detail and accuracy across responsibilities.
• High sense of urgency and accountability with the ability to meet deadlines.
• Strong organizational and project management capabilities for multiple communities.

Responsibilities

• Serve as the primary reputation management contact for an assigned region, building relationships with communities and regional leaders.
• Set, track, and report review goals, proactively identifying opportunities to improve performance and maintain eligibility for industry awards and internal recognition.
• Partner with leaders to support authentic review outreach to residents, families, clients, and employees.
• Develop and maintain review generation tools, including QR code flyers, request scripts, best practice guides, and trackers.
• Attend regional leadership meetings to share performance updates, insights, and recommendations.
• Train new and existing leaders on review platforms, best practices, and organizational expectations.
• Monitor and manage incoming reviews through ReviewTrackers, ensuring timely, professional, and HIPAA-compliant responses.
• Collaborate with operational and care leaders to address sensitive or negative reviews, escalating concerns when appropriate.
• Maintain consistent messaging and brand standards across all responses.
• Own and maintain accurate, optimized business profiles across assigned communities, including Google, Bing, Apple Maps, Yelp, Waze, A Place for Mom, BBB and Caring.com.
• Conduct routine audits to ensure profile accuracy, proper branding, updated photography, and functioning website integrations.
• Proactively identify and resolve profile issues, including suspensions, verification problems, and inaccurate information.
• Develop specialized expertise in assigned platforms, serving as a resource for teammates across regions.
• Present and own the roll out of opportunities to enhance profiles with relevant updates, new content, etc.
• Support new acquisitions and community openings by creating, verifying, and optimizing digital profiles.
• Maintain accurate performance dashboards and reports, monitoring review volume, ratings, response rates, and progress toward goals.
• Analyze regional performance to identify trends, challenges, and opportunities for improvement.
• Identify ways to streamline workflows, improve efficiency, and strengthen reputation management processes.
• Maintain documentation, training materials, and relationships with reputation management vendors and platform partners.
• Collaborate with teammates to provide backup coverage and support cross-functional marketing initiatives as needed.

Skills

Attention to detail

Urgency & accountability

Organizational skills

Project management

Communication skills

Adaptability

Learning mindset

Excel

Tools

ReviewTrackers

Microsoft Excel

PowerPoint

Outlook

Job description

Common Sail Investment Group seeks a Reputation Management Associate to support online reputation strategy across a defined region. You will drive review generation, response management, and profile accuracy while collaborating with regional leaders to strengthen online visibility and engagement.

The ideal candidate is highly detail-oriented, organized, and proactive, with a strong sense of urgency and accountability.