Regional Rental Sales Rep - Heavy Equipment

Stowers Machinery Corporation; Fort Myers (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Coastal Construction Equipment, LLC is seeking a Rental Sales Representative to drive rental revenue and expand market share across Florida's Southern region. You will develop and maintain strong relationships with contractors and industrial customers, identify rental opportunities, and coordinate equipment delivery and support to ensure exceptional service.

Responsibilities include preparing quotations, negotiating terms, and guiding customers in equipment solutions that boost productivity.

Qualifications

• Demonstrated ability to build and maintain strong customer relationships while identifying and developing new business opportunities.
• Strong organizational and time management skills with the ability to prioritize multiple projects and customer requests.
• Excellent verbal and written communication skills with the ability to effectively negotiate and present rental solutions.
• Ability to analyze customer needs and provide equipment recommendations that maximize productivity and value.
• Working knowledge of heavy construction equipment applications, rental operations, and industry practices preferred.

Responsibilities

• Develop and maintain relationships with contractors, industrial customers, municipalities, and other equipment rental accounts.
• Identify and pursue new rental opportunities through prospecting, customer visits, phone calls, and networking activities.
• Prepare and present rental quotations, contracts, and equipment recommendations that align with customer project requirements.
• Coordinate with rental operations, transportation, and service departments to ensure timely delivery, pickup, and support of rental equipment.
• Conduct regular customer visits and jobsite inspections to assess equipment utilization, identify additional rental opportunities, and ensure customer satisfaction.
• Maintain accurate account activity, customer information, sales forecasts, and opportunity tracking within CRM systems.
• Collaborate with sales, service, and operations teams to resolve customer issues and deliver a seamless rental experience.
• Monitor market conditions, competitor activity, and customer trends to identify opportunities for business growth.
• Negotiate rental rates, terms, and agreements within established company guidelines.
• Promote rental value-added services, work tools, attachments, and related product support offerings.
• Follow up on all active rentals and expiring contracts to maximize equipment utilization and customer retention.
• Assist with collection efforts and ensure customer accounts remain in good standing according to company policies.

Skills

Customer relationship building

Prospecting & new business

Negotiation & presentation

CRM experience

MS Office

Education

High school diploma or GED

Associate's degree in business, sales, construction management, or related field

Tools

CRM systems

Job description

Coastal Construction Equipment, LLC is seeking a Rental Sales Representative to drive rental revenue and expand market share across Florida's Southern region. You will develop and maintain strong relationships with contractors and industrial customers, identify rental opportunities, and coordinate equipment delivery and support to ensure exceptional service.

Responsibilities include preparing quotations, negotiating terms, and guiding customers in equipment solutions that boost productivity.