Rental Sales Representative

Stowers Machinery Corporation; Fort Myers (FL); On-site; USD 60,000 - 90,000; Full time

Job summary

Coastal Construction Equipment, LLC is seeking a Rental Sales Representative to drive rental revenue and expand market share across Florida's Southern region. You will develop and maintain strong relationships with contractors and industrial customers, identify rental opportunities, and coordinate equipment delivery and support to ensure exceptional service.

Responsibilities include preparing quotations, negotiating terms, and guiding customers in equipment solutions that boost productivity.

Qualifications

• Demonstrated ability to build and maintain strong customer relationships while identifying and developing new business opportunities.
• Strong organizational and time management skills with the ability to prioritize multiple projects and customer requests.
• Excellent verbal and written communication skills with the ability to effectively negotiate and present rental solutions.
• Ability to analyze customer needs and provide equipment recommendations that maximize productivity and value.
• Working knowledge of heavy construction equipment applications, rental operations, and industry practices preferred.

Responsibilities

• Develop and maintain relationships with contractors, industrial customers, municipalities, and other equipment rental accounts.
• Identify and pursue new rental opportunities through prospecting, customer visits, phone calls, and networking activities.
• Prepare and present rental quotations, contracts, and equipment recommendations that align with customer project requirements.
• Coordinate with rental operations, transportation, and service departments to ensure timely delivery, pickup, and support of rental equipment.
• Conduct regular customer visits and jobsite inspections to assess equipment utilization, identify additional rental opportunities, and ensure customer satisfaction.
• Maintain accurate account activity, customer information, sales forecasts, and opportunity tracking within CRM systems.
• Collaborate with sales, service, and operations teams to resolve customer issues and deliver a seamless rental experience.
• Monitor market conditions, competitor activity, and customer trends to identify opportunities for business growth.
• Negotiate rental rates, terms, and agreements within established company guidelines.
• Promote rental value-added services, work tools, attachments, and related product support offerings.
• Follow up on all active rentals and expiring contracts to maximize equipment utilization and customer retention.
• Assist with collection efforts and ensure customer accounts remain in good standing according to company policies.

Skills

Customer relationship building

Prospecting & new business

Negotiation & presentation

CRM experience

MS Office

Education

High school diploma or GED

Associate's degree in business, sales, construction management, or related field

Tools

CRM systems

Job description

Description

Stowers Machinery is proud to expand from East Tennessee into Southern Florida through the opening of Coastal Construction Equipment, LLC, the region's CAT Compact Equipment Dealer. This expansion strengthens our ability to provide customers with exceptional sales, rental, parts, and service support.

Don't miss the opportunity to join our team during this exciting period of growth and help build the future of our Southern Florida operation.

The Coastal Construction Equipment Rental Sales Representative is responsible for generating rental revenue and market share growth by developing and maintaining strong customer relationships for heavy equipment rental solutions. This role actively identifies rental opportunities, manages customer accounts, prepares rental quotations, and coordinates equipment availability to meet customer needs. The Heavy Rents Representative serves as a trusted advisor to customers by recommending equipment solutions, supporting project requirements, and ensuring an exceptional customer experience throughout the rental lifecycle. Success in this role requires strong sales acumen, relationship-building skills, industry knowledge, and the ability to manage multiple opportunities in a fast-paced environment.

Requirements

Knowledge & Skill Requirements

• Demonstrated ability to build and maintain strong customer relationships while identifying and developing new business opportunities.
• Strong organizational and time management skills with the ability to prioritize multiple projects and customer requests.
• Excellent verbal and written communication skills with the ability to effectively negotiate and present rental solutions.
• Ability to analyze customer needs and provide equipment recommendations that maximize productivity and value.
• Working knowledge of heavy construction equipment applications, rental operations, and industry practices preferred.

Education Requirements:

High school diploma or GED required. Associate's degree in business, sales, construction management, or a related field is preferred. Equivalent sales or equipment industry experience may be considered in lieu of formal education.

Essential Job Functions:

• Develop and maintain relationships with contractors, industrial customers, municipalities, and other equipment rental accounts.
• Identify and pursue new rental opportunities through prospecting, customer visits, phone calls, and networking activities.
• Prepare and present rental quotations, contracts, and equipment recommendations that align with customer project requirements.
• Coordinate with rental operations, transportation, and service departments to ensure timely delivery, pickup, and support of rental equipment.
• Conduct regular customer visits and jobsite inspections to assess equipment utilization, identify additional rental opportunities, and ensure customer satisfaction.
• Maintain accurate account activity, customer information, sales forecasts, and opportunity tracking within CRM systems.
• Collaborate with sales, service, and operations teams to resolve customer issues and deliver a seamless rental experience.
• Monitor market conditions, competitor activity, and customer trends to identify opportunities for business growth.
• Negotiate rental rates, terms, and agreements within established company guidelines.
• Promote rental value-added services, work tools, attachments, and related product support offerings.
• Follow up on all active rentals and expiring contracts to maximize equipment utilization and customer retention.
• Assist with collection efforts and ensure customer accounts remain in good standing according to company policies.

Leadership Responsibilities:

None

Preferred Experience and Skills:

• Outside sales experience in equipment rental, construction equipment, heavy equipment, industrial sales, or related industries preferred.
• Experience with Microsoft Office Suite is required.
• Salesforce, DBS, or other CRM experience is preferred.
• Knowledge of construction, earthmoving, aggregates, paving, utilities, or industrial markets is preferred.

Physical and Mental Requirements:

• Must be able to pass background check, physical exam, and drug screening test.
• Must be able to travel regularly to customer locations, jobsites, and company facilities.
• Must be able to safely access construction and industrial jobsites and comply with all required safety procedures.

Work Environment:

Work is performed in a combination of office, customer, and construction jobsite environments. Frequent travel within the assigned territory is required. Personal protective equipment must be worn in designated areas as required. Exposure to varying weather conditions, equipment operations, and active construction environments is expected while conducting customer visits and jobsite inspections.