Regional Marketing Specialist – Florida Campaigns & Events

Meritage Homes Corporation; Orlando (FL); Hybrid; USD 50,000 - 70,000; Full time

Job summary

Meritage Homes is seeking a Marketing Specialist to support the Division Marketing Leads in the Florida region and help execute the annual marketing plan aimed at achieving the division’s business goals. The role involves planning marketing efforts, developing collateral, auditing websites, and supporting national initiatives.

The ideal candidate has a Bachelor's degree in Marketing and 3+ years of marketing experience, with strong writing, editing and interpersonal skills, plus proficiency in

Qualifications

• Bachelor's degree in Marketing or related field.
• 3+ years of marketing experience, preferably in homebuilding or real estate.
• Excellent written, verbal and interpersonal communication skills with strong attention to detail; ability to write copy, edit and proofread materials for grammar and content.
• Demonstrated experience managing corporate social media platforms.
• Advanced computer skills with proficiency in MS Office applications (Word, Excel, PowerPoint), eblast systems, photo editing, website management systems, content management systems; Adobe Creative Suite applications a plus.
• Results-oriented, highly organized and flexible with the ability to prioritize multiple projects and meet deadlines, often with frequent interruptions and changing circumstances, in a high-volume, fast-paced work environment.
• Experience managing relationships with marketing-related vendors.
• Self-directed; takes initiative, proactively addresses challenges.
• Strong team player with the ability to work well within cross-functional teams.
• Ability to travel to Jacksonville, Orlando, Tampa and South Florida markets as needed.

Responsibilities

• Serve as marketing resource for the Division Marketing Leads in the Florida Region
• Strategically plan the annual, quarterly and monthly marketing efforts to include incentive promotions, community marketing and agent outreach
• Develop and execute marketing collateral and campaign materials; ensure adherence to brand standards
• Perform periodic website audits and ensure content is accurate and up-to-date; provide strategic suggestions for marketing positioning and content
• Support divisional, regional and national marketing initiatives including special projects as requested
• Assist with coordination of planning and execution of agent events
• Assist with content planning and posting on division social media channels
• Responsible for some departmental administrative tasks including vendor set-up and contracting

Skills

Marketing experience

Social media management

Copywriting

Communication

Team collaboration

Education

Bachelor's degree in Marketing

Tools

MS Office

Email marketing platforms

Photo editing

Website CMS

Content management systems

Adobe Creative Suite

Job description

Meritage Homes is seeking a Marketing Specialist to support the Division Marketing Leads in the Florida region and help execute the annual marketing plan aimed at achieving the division’s business goals. The role involves planning marketing efforts, developing collateral, auditing websites, and supporting national initiatives.

The ideal candidate has a Bachelor's degree in Marketing and 3+ years of marketing experience, with strong writing, editing and interpersonal skills, plus proficiency in