Regional Marketing Director, Florida & North Carolina

M/I Homes; Raleigh (NC); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Paid time off

Paid holidays

Paid parental leave

401(k) with match

Profit sharing

Employee home purchase plan

Job summary

M/I Homes is seeking a Region Marketing Director to lead regional marketing strategy and execution across multiple divisions in our footprint. You will drive walk-in traffic, inbound calls, and new lead growth through data-supported planning and standardized community marketing standards.

Collaborate with division leadership to align budgets, optimize spend, and coach field marketing teams on best practices.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (or equivalent).
• 5+ years of progressive marketing experience with multi-market scope.
• 2+ years of experience leading, coaching, or directing marketing teams or initiatives.

Responsibilities

• Drive regional marketing strategy and performance for multiple divisions.
• Standardize community-level marketing plans and monitor execution.
• Develop division-level budgets and coordinate approvals with leadership.
• Manage marketing spend allocations and digital advertising with partners.
• Analyze traffic trends and adjust campaigns to meet lead goals.
• Serve as regional marketing authority, using data to inform sales outcomes.
• Share best practices across divisions and coach field teams.
• Provide regular updates on walk-in traffic, calls, and new leads.

Skills

Leadership

Budget management

Analytics

Communication

Lead generation

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Equivalent combination of education and experience

Tools

Marketing analytics tools

Microsoft Office

Budget management systems

Job description

M/I Homes is seeking a Region Marketing Director to lead regional marketing strategy and execution across multiple divisions in our footprint. You will drive walk-in traffic, inbound calls, and new lead growth through data-supported planning and standardized community marketing standards.

Collaborate with division leadership to align budgets, optimize spend, and coach field marketing teams on best practices.