Regional Marketing Director, Florida & NC Growth

M/I Homes; Sarasota (FL); On-site; USD 90,000 - 140,000; Full time

Job summary

M/I Homes is seeking a Region Marketing Director to shape regional marketing strategy, drive multi-market growth, and align budgets with division goals. The role emphasizes data-supported decision making, coaching field teams, and improving walk-in and inbound lead performance across assigned divisions.

The position requires extensive leadership experience, budget management, and strong communication skills to partner with senior leadership and cross-functional teams.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent combination of education and experience.
• Five (5) or more years of progressive marketing experience with responsibility for multi-market, regional, or multi-division marketing programs.
• Two (2) or more years of experience leading, coaching, or directing marketing team members or cross-functional marketing initiatives.
• Experience with marketing budget development, spend allocation, lead generation, traffic performance analysis, and sales support strategies.

Responsibilities

• Maintains accountability for regional walk-in traffic, inbound phone calls, and new lead growth across the assigned region.
• Establishes consistent standards for community-level marketing plans and monitors execution across divisions.
• Collaboratively develops each division's annual marketing budget and coordinates approval with division leadership.
• Reviews, adjusts, and approves marketing spend allocations, including digital advertising spend through cross-functional marketing partners.
• Diagnoses traffic trends and directs corrective actions, including spend shifts, traffic initiatives, and pricing escalation to division leadership.
• Serves as the regional authority on marketing recommendations that influence sales outcomes, supported by data and performance analysis.
• Transfers best practices between divisions, including event formats, inventory campaigns, real estate agent programs, store presentation standards, and marketing collateral approaches.
• Reports performance against walk-in traffic, inbound phone calls, and new lead goals on a regular cadence.
• Develops, coaches, and trains division and field marketing teams on processes, procedures, standards, and marketing best practices.

Skills

Marketing leadership

Budget management

Analytics

Cross-functional leadership

Presentation skills

Communication skills

Education

Bachelor's degree in Marketing or related field

5+ years regional marketing experience

2+ years leadership experience

Budget & lead gen experience

Tools

Marketing analytics tools

Budget reporting systems

MS Office suite

Job description

M/I Homes is seeking a Region Marketing Director to shape regional marketing strategy, drive multi-market growth, and align budgets with division goals. The role emphasizes data-supported decision making, coaching field teams, and improving walk-in and inbound lead performance across assigned divisions.

The position requires extensive leadership experience, budget management, and strong communication skills to partner with senior leadership and cross-functional teams.