Regional Marketing Director, Florida & NC

M/I Homes; Charlotte (NC); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Paid time off

Parental leave

Job summary

M/I Homes is seeking a Region Marketing Director to lead regional marketing strategy and performance. You will drive walk-in traffic, inbound calls, and lead growth across divisions, aligning budgets and standards with division goals.

This role partners with cross-functional teams to diagnose gaps and coach field marketing on effective processes. You will guide budgets, monitor spend allocations, and translate performance data into actionable plans, while transferring best practices across

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field required
• 5+ years of progressive multi-market marketing experience
• 2+ years leading marketing teams or cross-functional initiatives
• Experience with marketing budget development, spend allocation, lead generation, traffic performance analysis and sales support strategies

Responsibilities

• Maintain accountability for each division's walk-in traffic, inbound calls, and new lead growth across the region.
• Establish consistent community-level marketing plans and monitor execution across divisions.
• Develop each division's annual marketing budget and coordinate approval with division leadership.
• Review, adjust, and approve marketing spend allocations, including digital advertising spend.
• Diagnose traffic trends and direct corrective actions, including spend shifts and pricing escalation.
• Act as regional authority on marketing recommendations influencing sales outcomes with data support.
• Share best practices between divisions for events, inventory campaigns, and agent programs.
• Report performance against walk-in traffic, inbound calls, and lead goals regularly.
• Develop and train division and field teams on processes, standards, and best practices.

Skills

Marketing strategy

Budget management

Digital advertising

Lead generation

Traffic metrics

Analytical skills

Influence decisions

Leadership

Communication

Cross-functional coordination

Microsoft Office

Marketing analytics tools

Education

Bachelor's degree in Marketing/Business/Communications or related field

5+ years multi-market marketing experience

2+ years leading marketing teams or initiatives

Experience with budgeting, spend allocation, lead gen, traffic analysis

Tools

Marketing analytics tools

Microsoft Office

Job description

M/I Homes is seeking a Region Marketing Director to lead regional marketing strategy and performance. You will drive walk-in traffic, inbound calls, and lead growth across divisions, aligning budgets and standards with division goals.

This role partners with cross-functional teams to diagnose gaps and coach field marketing on effective processes. You will guide budgets, monitor spend allocations, and translate performance data into actionable plans, while transferring best practices across