Regional Marketing Manager — Tech Retail Launches

Maker Lab; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Maker Lab seeks a Marketing Manager (Scaled Expansions) to lead end‑to‑end consumer and retail marketing for a major technology brand in the Singapore market. You will coordinate with internal teams, agencies and partners to ensure launch readiness and asset localisation across channels.

You will define brand guidelines, plan merchandising assets, and drive campaigns that enhance customer experiences while managing stakeholders and navigating ambiguity in a fast‑paced, tech‑driven environment.

Qualifications

• BA/BS degree in marketing or related field.
• 8+ years of experience in consumer/retail/omnichannel marketing.
• Proven ability to develop and execute marketing strategies and measure impact.

Responsibilities

• Collaborate with regional teams to localise launch assets for Singapore market.
• Coordinate campaigns with internal teams and external partners to ensure readiness.
• Define guidelines for online and offline marketing and ensure brand compliance.
• Lead merchandising planning for in-store and online touchpoints.
• Act as the main point of contact for stakeholders and manage cross‑functional priorities.

Skills

Marketing strategy development

Market insights analysis

Stakeholder management

Program management

English communication

Retail/omnichannel marketing

Navigating ambiguity

Cross-functional influence

Education

BA/BS degree

Tools

Marketing automation platforms

Job description

Maker Lab seeks a Marketing Manager (Scaled Expansions) to lead end‑to‑end consumer and retail marketing for a major technology brand in the Singapore market. You will coordinate with internal teams, agencies and partners to ensure launch readiness and asset localisation across channels.

You will define brand guidelines, plan merchandising assets, and drive campaigns that enhance customer experiences while managing stakeholders and navigating ambiguity in a fast‑paced, tech‑driven environment.