Product Marketing Manager

Insight Global; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

A leading professional services firm is seeking a Product Marketing Manager to support their Scale Devices team. This role demands a professional with over 8 years of experience in Product Marketing within consumer technology, responsible for planning and executing go-to-market strategies for various products. The ideal candidate thrives in fast-paced environments, collaborating with cross-functional teams to drive product adoption and market engagement.

Qualifications

• 8+ years of experience in Product Marketing within Consumer Tech industries.
• Proven experience planning and executing GTM strategies.
• Strong communication, project management, and analytical skills.

Responsibilities

• Plan and execute GTM launches for new and existing products.
• Develop marketing strategies to drive product adoption.
• Collaborate with teams to align marketing initiatives.
• Analyze market trends to inform campaign development.
• Manage project timelines and reporting for launches.

Skills

Product Marketing

GTM Strategy

Communication Skills

Project Management

Analytical Skills

Tools

AI Tools

Job description

Qualifications

• 8+ years of experience in Product Marketing and/or Marketing Strategy within Consumer Tech industries.
• Proven prior experience planning and executing GTM strategy and launches (end-to-end).
• Strong communication, project management, and analytical skills.
• Ability to work independently and as part of a cross-functional team.

Preferred Qualifications

• Familiar with AI tools
• Worked in both physical and tech consumer goods

Day-to-Day

As the Product Marketing Manager this individual will support our Scale Devices team. This role is ideal for experienced marketing professionals with a background in consumer technology who thrive in fast-paced environments. They will collaborate with cross-functional teams to drive go-to-market (GTM) strategies and product launches.

Responsibilities

• Plan and execute GTM launches for new and existing products within the Devices portfolio.
• Develop and implement marketing strategies to drive product adoption and engagement.
• Collaborate with product, engineering, and sales teams to align marketing initiatives with business objectives.
• Analyze market trends and customer insights to inform campaign development.
• Manage project timelines, deliverables, and reporting for assigned launches.