Marketing Manager, Product Launches & Programs

MaziCTools; United States; Remote; USD 186,000 - 280,000; Full time

Benefits offered by this job

Apple Employee Stock Program

Discretionary bonuses

Relocation assistance

Educational reimbursements

Healthcare benefits

Job summary

Apple is seeking a Manager, Products & Programs in Cupertino to lead the strategic development and execution of omni-channel marketing initiatives across Apple Retail channels, including online, in-store, and app experiences. You will head a team of Marketing Managers, manage budgets, and drive product moments with cross-functional partners.

Ideal candidates bring 8+ years in marketing, 5+ years of leadership, and a knack for storytelling, data-driven decision-making, and cross-functional

Qualifications

• 8+ years of omni-channel marketing experience in a global capacity.
• 5+ years of people management experience.
• Expertise in online and outbound marketing channels, in-store physical and digital touchpoints.
• Extraordinary storyteller with strong written and verbal communication skills.
• Strong program and project management abilities with aggressive timelines

Responsibilities

• Develop and manage strategic marketing campaigns that drive traffic, engagement and conversion at Apple Retail - in stores, online, and in the Apple Store app.
• Lead a team of Marketing Managers specializing in product launches, product momentum and affordability programs.
• Oversee budget management and the annual fiscal planning process.
• Write and deliver the marketing strategy for key product moments at Retail; drive the process to keep teams connected and work progressing to key deadlines; ensure seamless execution at launch
• Collaborate with cross-functional teams including Product Marketing, Marcom, Digital Merchandising, Store Operations and Finance, to ensure alignment of strategies and messaging
• Partner to develop innovative ways to drive traffic and reach for maximum marketing impact, using paid, owned and earned media channels
• Track and report on key campaign metrics, identify trends and opportunities for improvement
• Contribute to an inclusive environment and demonstrate Apple's values of inclusion and diversity
• Role model inclusive leadership and build, develop and retain diverse teams
• Take action to ensure a safe, respectful and inclusive environment for all team members

Skills

Omni-channel marketing

People management

Storytelling

Program management

Budget management

Education

BA/BS or equivalent

MBA a plus

Job description

Apple is seeking a Manager, Products & Programs in Cupertino to lead the strategic development and execution of omni-channel marketing initiatives across Apple Retail channels, including online, in-store, and app experiences. You will head a team of Marketing Managers, manage budgets, and drive product moments with cross-functional partners.

Ideal candidates bring 8+ years in marketing, 5+ years of leadership, and a knack for storytelling, data-driven decision-making, and cross-functional