Marketing Manager (Scaled Expansions)

Maker Lab; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Maker Lab seeks a Marketing Manager (Scaled Expansions) to lead end‑to‑end consumer and retail marketing for a major technology brand in the Singapore market. You will coordinate with internal teams, agencies and partners to ensure launch readiness and asset localisation across channels.

You will define brand guidelines, plan merchandising assets, and drive campaigns that enhance customer experiences while managing stakeholders and navigating ambiguity in a fast‑paced, tech‑driven environment.

Qualifications

• BA/BS degree in marketing or related field.
• 8+ years of experience in consumer/retail/omnichannel marketing.
• Proven ability to develop and execute marketing strategies and measure impact.

Responsibilities

• Collaborate with regional teams to localise launch assets for Singapore market.
• Coordinate campaigns with internal teams and external partners to ensure readiness.
• Define guidelines for online and offline marketing and ensure brand compliance.
• Lead merchandising planning for in-store and online touchpoints.
• Act as the main point of contact for stakeholders and manage cross‑functional priorities.

Skills

Marketing strategy development

Market insights analysis

Stakeholder management

Program management

English communication

Retail/omnichannel marketing

Navigating ambiguity

Cross-functional influence

Education

BA/BS degree

Tools

Marketing automation platforms

Job description

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Marketing Manager (Scaled Expansions)

Maker Lab supports clients across technology, entertainment, financial services and the payments industry. We’re looking for dynamic individuals to join our team and support our amazing clients in the technology industry.

Role Summary: Based in Malaysia, you’ll lead end‑to‑end consumer and retail marketing communications for one of the world’s largest technology brands in the Singapore market, driving successful product launches with internal teams, agencies and channel partners.

Role:

• Collaborate with the Singapore marketing lead to understand challenges faced by retail and carrier partners and contribute to solutions.
• Work closely with internal teams and agency partners to localise and develop launch and campaign assets, while collaborating with distribution partners to ensure readiness for launches and campaigns.
• Assess and consolidate marketing asset requirements for effective launch campaigns, including the localisation of brand, retail and client assets.
• Serve as the key point of contact for internal and external stakeholders, tracking launch workstreams and ensuring seamless coordination.
• Ensure product launch readiness for third‑party retail and client partners.
• Coordinate the planning and execution of merchandising assets for in‑store and online touchpoints.
• Communicate brand guidelines to external partners, ensuring launch compliance through collaboration with third‑party resources (3PR), and manage legal and brand approvals.
• Help define guidelines and deliverables for online and offline marketing in Singapore, working with regional and global counterparts on their strategy and execution.
• Act as the representative for users and retailers in Singapore, showcasing and leading digital retail innovations to meet local needs.

You:

• BA/BS degree preferred

• 8+ years of experience in consumer marketing, retail marketing or omnichannel marketing.

• Proficient in developing comprehensive marketing strategies and business plans, with a demonstrated ability to analyse customer and market insights and assess the effectiveness of marketing spend.

• Able to plan and manage initiatives at both strategic and operational levels, leading to the successful launch of new products in the market.

• A passion for retail and a track record of creating exceptional customer experiences.

• Flexibility and the ability to navigate ambiguity and uncertainty, solve problems and scale effectively within a large organisation.

• Ability to influence change and negotiate cross‑functionally and with external parties.

• Strong programme management capabilities, coupled with excellent stakeholder management and partnership skills.

• Able to work in a fast‑paced, deadline‑driven, tech‑focused environment.

• High energy, highly organised and a go‑getter attitude, coupled with a flexible mindset, teamwork and dedication to the project’s success.

• Exceptional verbal and written English communication and presentation skills.