Regional Marketing Manager - Mongolian speaker

JustMarkets; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

15 paid vacation days per year

10 paid sick leave days per year

10 floating public holidays

Medical budget

Opportunity to work remotely

Education budget

Language learning budget

Wellness budget

Job summary

JustMarkets is seeking a senior Regional Marketing Lead to adapt the global strategy for local markets and mentor a multifaceted team. You will steer campaigns in Mongolia and adjacent regions, aligning with Global HQ to maximize impact and ROI.

You will oversee a multi-disciplinary team, manage the regional budget, and use analytics to drive actionable insights and improve campaigns across channels.

Qualifications

• 4+ years of marketing experience with at least 2 years in a leadership role managing 3+ specialists.
• Expertise in organic and partnership-driven acquisition in Mongolia or SE Asia.
• Strong 360 marketing knowledge including brand, PR, community growth and performance marketing.
• Proven ability to allocate and optimize monthly regional marketing budgets up to $50,000.

Responsibilities

• Lead regional market growth by adapting global strategy to local market specifics.
• Mentor and synchronize a local team across KOL, SMM/Community, PR/Events, and Content.
• Develop quarterly marketing plans for Mongolia client community.
• Manage regional marketing budget and improve efficiency and results.
• Use analytics tools to monitor campaign performance and guide priorities.
• Serve as the liaison between local team and Global HQ, sharing insights.

Skills

Marketing leadership

Brand marketing

Partnerships

360 marketing

Analytics acumen

Tools

Google Analytics 4

Tableau

PowerBI

Jira

Asana

Confluence

Job description

Responsibilities

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
• Develop quarterly marketing plans for locally relevant strategies for Mongolia and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team’s priorities
• Serve as the key connection point between your local team and Global HQ - sharing market insights and coordinating on global campaigns

Requirements

• 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
• Expertise in organic and partnership-driven acquisition in Mongolia or Southeast Asia
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
• Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
• Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
• Native Mongolian and fluent in business English for daily communication with the cross-regional teams

Will be a plus

• Strong background in sourcing, auditing, and closing complex deals with Mongolian influencers, financial bloggers, media contacts and local partners
• Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
• Knowledge of financial advertising compliance in Mongolia
• Familiarity with AI and automation tools to support content and campaign production

We offer

• Working for a dynamically growing company
• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 days for floating public holidays
• Medical budget
• Opportunity to work remotely
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)