Regional Marketing Manager: Hyper-Local Leasing Growth

Symphony Management LLC; Buffalo (NY); On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

401(k)

Comprehensive medical/dental/vision

Paid Time Off (PTO)

Housing discount

Job summary

Symphony Management LLC is seeking a Regional Marketing Manager to act as the strategic marketing partner for a portfolio of properties. You will develop hyper-local marketing plans, drive qualified traffic, and coordinate with onsite teams and ownership groups to optimize revenue and occupancy.

The role requires 3–5+ years in marketing within property management or real estate, experience with Yardi/RealPage/Entrata, and strong analytics for pricing and lead generation.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• 3-5+ years of progressive marketing experience in property management or real estate.
• Hands-on with property management ecosystems (Yardi, RealPage, or Entrata) and CRM tools.
• Familiarity with revenue management software (YieldStar, LRO, Yardi Revenue Management, or AIRM).
• Strong knowledge of GA4, localized SEO, BI dashboards, and digital ad strategy.
• Travel 10%–20% locally and regionally.
• Core competencies: data-driven decisions, creative problem-solving, pricing principles, client-facing presentations.

Responsibilities

• Develop and execute customized marketing plans aligned with asset types.
• Conduct market research, competitive audits, and neighborhood assessments.
• Partner with revenue management and regional operations teams to align lead-generation with pricing.
• Monitor KPIs including cost-per-lead, lead-to-tour, and ROI on regional marketing spend.
• Diagnose underperforming properties and design targeted interventions.
• Oversee regional digital media strategy including PPC, SEO, and localized paid social campaigns.
• Audit property websites and ILS for brand compliance and UX conversions.
• Manage regional online reputation across Google, Yelp, and ORA reviews.
• Leverage RealPage CRM to monitor lead pipeline hygiene and follow-up.

Skills

Marketing strategy

Lead generation

Digital marketing

Budget management

Cross-functional collaboration

Travel readiness

Data-driven decisions

Education

Bachelor's degree in Marketing

Tools

Yardi

RealPage

Entrata

GA4

Job description

Symphony Management LLC is seeking a Regional Marketing Manager to act as the strategic marketing partner for a portfolio of properties. You will develop hyper-local marketing plans, drive qualified traffic, and coordinate with onsite teams and ownership groups to optimize revenue and occupancy.

The role requires 3–5+ years in marketing within property management or real estate, experience with Yardi/RealPage/Entrata, and strong analytics for pricing and lead generation.