Remote Regional Marketing for Multifamily Leasing Growth

ZipApply; Atlanta (GA); Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Vacation time: 22 days annually

Volunteer time: 16 hours annually

10 holidays + 1 floating holiday

401(k) match

Medical, Vision, Dental; 100% company‑

Life Insurance: company paid

New Parent Perk: diapers for a year

Job summary

Hawthorne Residential Partners is seeking a Regional Marketing Specialist to execute localized marketing strategies across a portfolio of communities. You will blend creativity with strategy to drive traffic, support leasing performance, and elevate the brand experience.

You will partner with Community Managers and regional teams to align campaigns, events, and digital content with brand standards, while monitoring performance and optimizing channels for conversions.

Qualifications

• 2+ years' experience in marketing or related fields.
• Experience in multifamily, real estate, or hospitality strongly preferred.
• Experience in marketing, branding, or content creation.
• Strong written and visual communication skills.
• Strong self-management skills.
• Oversees timelines and proactively advances projects to ensure on-time completion.
• Ability to manage multiple priorities and travel regularly.
• Comfort working autonomously and cross-functionally.
• Creative thinker with an eye for detail and storytelling.

Responsibilities

• Execute Local Marketing Strategy tailored to the market, audience and leasing goals for communities.
• Align all efforts with brand strategy, adjust tactics based on performance and market trends.
• Identify relationships with local businesses, influencers and organizations for marketing plans.
• Plan and support resident events, campaigns and community activations.
• Strengthen the brand's presence as a connected community partner.
• Monitor lead generation channels and provide recommendations.
• Analyze reports to evaluate lead volume, quality, and trends.
• Ensure marketing aligns with occupancy goals, pricing, and unit availability.
• Recommend strategies to increase qualified traffic and conversions.
• Maintain brand voice, tone, and visual identity across communities.
• Create and manage social media content, email campaigns, and on-site collateral.
• Audit and refresh marketing materials to stay current and impactful.
• Coordinate signage, digital campaigns, outreach, and promotional materials.
• Lead social media strategies for active campaigns and development communities.
• Coordinate with Digital Marketing to ensure website, listings and profiles accuracy.
• Monitor online reputation, reviews and ORA performance.
• Collaborate with on-site teams to improve response quality and engagement.
• Work with Community Managers, Regional Managers and Marketing Team.

Skills

Marketing experience

Branding

Content creation

Written communication

Visual communication

Time management

Autonomy

Cross-functional collaboration

Storytelling

Job description

Hawthorne Residential Partners is seeking a Regional Marketing Specialist to execute localized marketing strategies across a portfolio of communities. You will blend creativity with strategy to drive traffic, support leasing performance, and elevate the brand experience.

You will partner with Community Managers and regional teams to align campaigns, events, and digital content with brand standards, while monitoring performance and optimizing channels for conversions.