Senior Digital Marketing Director: Multi-Brand Growth

HomeTown Services; Houston (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

HomeTown Services is seeking a Director of Digital Marketing to lead our digital strategy across brands and locations. You will direct all online channels, manage the digital marketing team, and ensure timely delivery of creative assets within the development process.

The role supports the CMO and senior leaders to craft and execute growth-oriented strategies and lead generation initiatives. Ideal candidates bring strong analytics, cross-functional leadership, and expertise in SEM, SEO, email,

Qualifications

• Bachelor's degree in Marketing, Advertising, Business or a related field from an accredited institution.
• Strong understanding of traditional and digital marketing channels and best practices.
• Ability to travel (up to 50%) by auto and plane with overnight stays.

Responsibilities

• Coordinates team member selection and development and ensures team members comply with appropriate policies and procedures.
• Leads and directs digital marketing strategies designed to bring qualified traffic, increase leads, improve ROAS and customer acquisition across online channels.
• Oversees digital marketing channels ensuring user and interface design deliver a best-in-class customer experience and supports the overall marketing strategies.
• Evaluates email and digital media channels to measure campaign effectiveness and ROI & KPIs.
• Leads digital media planning and oversees SEO and SEM initiatives.
• Maintains digital marketing budgets and negotiates contracts with media and digital platform vendors.
• Provides input on the marketing strategy and strategic plan as a key member of the marketing leadership team.
• Leads and applies forward-thinking ideas on digital trends and technologies to build a strong digital presence.

Skills

Leadership

Strategic thinking

Communication

Analytics

Time management

Collaboration

Travel up to 50%

Education

Bachelor's degree in Marketing/Advertising/Business

Job description

HomeTown Services is seeking a Director of Digital Marketing to lead our digital strategy across brands and locations. You will direct all online channels, manage the digital marketing team, and ensure timely delivery of creative assets within the development process.

The role supports the CMO and senior leaders to craft and execute growth-oriented strategies and lead generation initiatives. Ideal candidates bring strong analytics, cross-functional leadership, and expertise in SEM, SEO, email,