Regional Marketing Leader — Multifamily Growth

RPM Living

Austin (TX)

Hybrid

USD 90,000 - 120,000

Full time

8 days ago
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Benefits offered by this job

Weekly pay
Healthcare coverage
401(k) match
Career development
DEIB programs
Paid time off
Discounts

Job summary

RPM Living is seeking a Senior Regional Marketing Manager to provide strategic marketing support for a portfolio of properties and coordinate with the Regional Operations team. The role focuses on leasing-driven marketing, leveraging internal teams and agency partners to craft the right marketing mix for each property.

You will develop marketing plans for lease-up communities, review performance bi-weekly, and present insights aligned with KPIs and market targets.

Qualifications

  • 4–5 years marketing experience that directly supports regional marketing manager responsibilities.
  • Experience in multifamily industry is preferred but not required.

Responsibilities

  • Works closely with Operations leadership on maintaining successful property marketing efforts that supports overall leasing efforts with both stabilized and lease up properties.
  • Develops and executes strategic marketing plans for lease up communities; evaluating ongoing performance bi-weekly and providing performance data reporting that aligns with KPIs for the industry and market targets.
  • Participates in property takeover/onboarding process; ensuring all marketing-related tasks are prepared to launch on day of takeover, including website, paid digital, social media accounts, and ILS advertising.

Skills

Marketing strategy
Paid digital media
Data-driven decisions

Education

Bachelor's degree or equivalent

Job description

RPM Living is seeking a Senior Regional Marketing Manager to provide strategic marketing support for a portfolio of properties and coordinate with the Regional Operations team. The role focuses on leasing-driven marketing, leveraging internal teams and agency partners to craft the right marketing mix for each property.

You will develop marketing plans for lease-up communities, review performance bi-weekly, and present insights aligned with KPIs and market targets.

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