Regional Multifamily Marketing Leader | Data-Driven Growth

Capital Square; Glen Allen (VA); Hybrid; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical, Dental and Vision Coverage

Cell Phone Reimbursement

120 PTO hours + 40 sick hours

11 Holidays + 2 Floating Holidays + 2V

Job summary

Capital Square Living is seeking a Regional Marketing Manager to lead marketing strategies for the portfolio of multifamily properties. You will oversee campaigns, budgets, and collaborations with property managers to reach occupancy and revenue goals.

The role requires 4+ years in multifamily marketing, strong digital expertise, and the ability to analyze trends and manage multiple priorities in a fast-paced environment. Onsite at Glen Allen HQ with limited travel within the region.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred.
• Minimum of 4 years of multifamily marketing experience overseeing 10,000+ units or greater.
• Proven success in developing, executing, and optimizing marketing campaigns that drive traffic, occupancy, and brand awareness.
• Strong knowledge of digital marketing strategies: paid advertising, SEO, reputation management, email marketing, CRM, social media.

Responsibilities

• Develop regional marketing plans to drive traffic and occupancy across the portfolio.
• Manage digital campaigns (SEO/SEM, social, email, reputation management, content).
• Analyze market trends, competitor activity, and industry insights for growth opportunities.
• Collaborate with Property Managers to develop property-specific marketing and leasing strategies.
• Monitor campaign performance, manage budgets, and optimize ROI; oversee marketing budgets and vendor investments.
• Manage marketing BI data to identify trends and support reporting and strategy.
• Coordinate with external vendors, agencies, and partners for marketing materials and campaigns.
• Conduct market research to understand resident needs and market conditions.
• Organize community events and resident engagement initiatives to promote properties.

Skills

Marketing strategy

Digital marketing

Communication

Analytics

Project management

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

CRM systems

PM software

Yardi

Job description

Capital Square Living is seeking a Regional Marketing Manager to lead marketing strategies for the portfolio of multifamily properties. You will oversee campaigns, budgets, and collaborations with property managers to reach occupancy and revenue goals.

The role requires 4+ years in multifamily marketing, strong digital expertise, and the ability to analyze trends and manage multiple priorities in a fast-paced environment. Onsite at Glen Allen HQ with limited travel within the region.