Regional Marketing Leader

001 Brown & Brown, Inc; United States; Remote; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health benefits: Medical/Rx, Dental, V

Life Insurance

401k

ESPP

Student Loan Assistance

Tuition Reimbursement

Mental Health support

Paid Time Off & Holidays

Job summary

Brown & Brown, Inc. seeks a Regional Marketing Leader to drive scalable, regional marketing programs that support revenue growth, pipeline development, retention, and cross-sell across assigned regions.

The role partners with regional leadership, producers, and national marketing to execute consistent programs aligned to enterprise growth priorities, including Accelerate and other national initiatives, while delivering measurable ROI and aligning with enterprise-wide impact.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in B2B marketing, preferably in insurance or financial services.
• Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.

Responsibilities

• Develop and execute scalable regional marketing programs to support new business growth, retention, cross-sell, and pipeline development.
• Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.
• Localize and deploy national marketing initiatives to ensure relevance within regional markets, while following national guardrails.
• Analyze campaign performance and regional marketing metrics to provide insights, recommendations, and ROI reporting.

Skills

B2B marketing

Campaign management

Content writing

PowerPoint

Social media marketing

HubSpot

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

CRM

Microsoft Office

Job description

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers. Brown & Brown is seeking a Regional Marketing Leader to join our growing team! The Regional Marketing Leader is responsible for driving scalable, high-impact regional marketing strategies that support revenue growth, pipeline development, retention, and cross-sell across assigned regions. This role partners closely with regional leadership, producers, and national marketing to execute consistent, measurable marketing programs aligned to enterprise growth priorities, including Accelerate and other national initiatives. In addition to regional support, this role owns and leads select national marketing initiatives that are developed centrally and deployed across regions to ensure consistency, efficiency, and enterprise-wide impact. The Regional Marketing Leader prioritizes initiatives that increase SQLs, strengthen carrier and COI relationships, improve customer retention, and deliver measurable ROI—while reducing one-off, low-impact, and administrative-driven marketing activity.

How You Will Contribute:

Develop and execute scalable regional marketing programs that support new business growth, retention, cross-sell, and pipeline development.

Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.

Localize and deploy national marketing initiatives to ensure relevance and effectiveness within regional markets, while operating within established national guardrails.

Centers of Influence (COI) and New Business Marketing Programs Carrier Partnership Marketing Strategy and Enablement Prospect Marketing and Demand Generation Programs Designing scalable, repeatable national programs that can be deployed across regions. Establishing frameworks, and best practices for regional adoption. Partnering with national and regional stakeholders to ensure successful execution and adoption. Analyze campaign performance and regional marketing metrics to provide insights, recommendations, and ROI reporting. Leverage consolidated KPI dashboards to assess performance, inform prioritization, and guide resource allocation. (working closely with marketing operations team) Maintain strong alignment across marketing objectives, budgets, workstreams, and regional priorities.

Skills and Experience to be Successful:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 7+ years of experience in B2B marketing, preferably in insurance or financial services industry.
• Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.
• Proficiency in full Microsoft Office suite, especially with PowerPoint.
• Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram.
• Experience with HubSpot is a plus.

Pay Range 110,000 - 120,000 Annual The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.

Teammate Benefits & Total Well-Being

We go beyond standard benefits, focusing on the total well-being of our teammates, including:

• Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance
• Financial Benefits: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement
• Mental Health & Wellness: Free Mental Health & Enhanced Advocacy Services
• Beyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.

Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.

The Power To Be Yourself As an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.

Founded in 1939 as a small, two-partner firm, Brown & Brown (NYSE: BRO) and our team of companies have grown into one of the world’s largest insurance brokerages while staying true to our foundation of trust, resilience, and delivering results. With a team that is as connected locally as it is globally, our high-performing, highly collaborative team delivers innovative risk and insurance solutions. We look for individuals who embrace our culture, thrive in a collaborative environment, are driven to grow and succeed, and are committed to always doing what is right. With a unique culture built on integrity, superior capabilities and grit, we value teamwork, trust and courage. We think of ourselves as a team, so we have teammates—not employees, and leaders—not managers. Everything we do is about the greater “WE”—never “me.” While diverse in abilities and experience, we are all connected through our core values, a commitment to our local communities and a shared mission—always doing what is best for our customers.