Regional Marketing Leader

Brown & Brown; United States; Remote; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health Benefits

401k

Paid Time Off

Job summary

Brown & Brown is seeking a Regional Marketing Leader to drive scalable marketing programs across assigned regions, aligning with enterprise growth priorities. You will partner with regional leadership, producers, and national marketing to generate pipeline, improve retention, and support cross-sell initiatives.

In this role, you will localize national campaigns, build COI and carrier partnerships, analyze performance, and report ROI.

Qualifications

• Bachelor's degree in Marketing is required.
• 7+ years of experience in B2B marketing, preferably in insurance or financial services.
• Strong written and verbal communication across digital, social, and print.
• Proficiency in Microsoft Office, especially PowerPoint.

Responsibilities

• Develop and execute scalable regional marketing programs that support growth, retention, cross-sell, and pipeline development.
• Partner with regional leadership and sales to identify opportunities and campaigns aligned with enterprise goals.
• Localize and deploy national marketing initiatives within regional markets.
• Build COI and New Business Marketing Programs; Carrier Partnership Marketing.

Skills

B2B marketing

Marketing leadership

Strong writing skills

PowerPoint

MS Office

Social media for business

LinkedIn

Facebook

Instagram

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Job description

Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.Brown & Brown is seeking a Regional Marketing Leader to join our growing team!The Regional Marketing Leader is responsible for driving scalable, high-impact regional marketing strategies that support revenue growth, pipeline development, retention, and cross-sell across assigned regions. This role partners closely with regional leadership, producers, and national marketing to execute consistent, measurable marketing programs aligned to enterprise growth priorities, including Accelerate and other national initiatives.In addition to regional support, this role owns and leads select national marketing initiatives that are developed centrally and deployed across regions to ensure consistency, efficiency, and enterprise-wide impact.The Regional Marketing Leader prioritizes initiatives that increase SQLs, strengthen carrier and COI relationships, improve customer retention, and deliver measurable ROI—while reducing one-off, low-impact, and administrative-driven marketing activity.How You Will Contribute:Develop and execute scalable regional marketing programs that support new business growth, retention, cross-sell, and pipeline development.Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.Localize and deploy national marketing initiatives to ensure relevance and effectiveness within regional markets, while operating within established national guardrails.Centers of Influence (COI) and New Business Marketing ProgramsCarrier Partnership Marketing Strategy and EnablementProspect Marketing and Demand Generation ProgramsDesigning scalable, repeatable national programs that can be deployed across regions.Establishing frameworks, and best practices for regional adoption.Partnering with national and regional stakeholders to ensure successful execution and adoption.Analyze campaign performance and regional marketing metrics to provide insights, recommendations, and ROI reporting.Leverage consolidated KPI dashboards to assess performance, inform prioritization, and guide resource allocation. (working closely with marketing operations team)Maintain strong alignment across marketing objectives, budgets, workstreams, and regional priorities.Skills and Experience to be Successful:Bachelor's degree in Marketing, Business Administration, or a related field.7+ years of experience in B2B marketing, preferably in insurance or financial services industry.Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.Proficiency in full Microsoft Office suite, especially with PowerPoint.Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram.Experience with HubSpot is a plus.Pay Range110,000 - 120,000 AnnualThe pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.Teammate Benefits & Total Well-BeingWe go beyond standard benefits, focusing on the total well-being of our teammates, including:Health Benefits: Medical/Rx, Dental, Vision, Life Insurance, Disability InsuranceFinancial Benefits: ESPP; 401k; Student Loan Assistance; Tuition ReimbursementMental Health & Wellness: Free Mental Health & Enhanced Advocacy ServicesBeyond Benefits: Paid Time Off, Holidays, Preferred Partner Discounts and more.Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.Recruiting Vendor Disclosure StatementBrown & Brown does not accept unsolicited resumes from external recruiters, recruitment vendors or employment agencies (\"Recruiting Vendors\"). Recruiting Vendors must have a valid written agreement and received prior written authorization from an authorized Brown & Brown representative before submitting candidates for any publicly posted role. Any unsolicited resumes submitted to Brown & Brown or its employees become the property of Brown & Brown, and no fees will be paid for such submissions. Additional information regarding this policy can be found on our careers page.The Power To Be YourselfAs an Equal Opportunity Employer, we are committed to fostering an inclusive environment comprised of people from all backgrounds, with a variety of experiences and perspectives, guided by our Diversity, Inclusion & Belonging (DIB) motto, “The Power to Be Yourself”.