Regional Marketing Leader

Brown & Brown, Inc.; Northern (KY); Hybrid; USD 110,000 - 120,000; Full time

Benefits offered by this job

Health benefits

401k

Student loan assistance

Tuition reimbursement

Mental health resources

Job summary

Brown & Brown, Inc. is seeking a Regional Marketing Leader to drive scalable regional programs that support new business growth, retention, cross-sell, and pipeline development across assigned regions.

You will partner with regional leadership, producers, and national marketing to execute measurable programs aligned to enterprise growth priorities. The role also involves localizing national initiatives for regional relevance, managing COI and carrier partnerships, and overseeing demand

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 7+ years of B2B marketing experience, preferably in insurance or financial services.
• Strong written and verbal communication across digital, social, and print.
• Proficiency in PowerPoint and Microsoft Office.
• Experience with marketing systems and social platforms; HubSpot a plus.

Responsibilities

• Develop scalable regional marketing programs to drive growth and pipeline.
• Partner with regional leadership and sales to identify market opportunities and campaigns.
• Localize national initiatives for regional relevance while following guardrails.
• Lead COI and carrier partnership marketing strategies.
• Analyze campaign performance and ROI with KPI dashboards.

Skills

Communication

Writing

PowerPoint

B2B marketing

Education

Bachelor's degree in Marketing/Business Administration

Tools

HubSpot

LinkedIn

Facebook

Instagram

Job description

## Regional Marketing LeaderApply: Remote: Remote - USA: Full time: Posted Today: R26\\_0000003323Built on meritocracy, our unique company culture rewards self-starters and those who are committed to doing what is best for our customers.**Brown & Brown** is seeking a **Regional Marketing Leader** to join our growing team! The Regional Marketing Leader is responsible for driving scalable, high-impact regional marketing strategies that support revenue growth, pipeline development, retention, and cross-sell across assigned regions. This role partners closely with regional leadership, producers, and national marketing to execute consistent, measurable marketing programs aligned to enterprise growth priorities, including Accelerate and other national initiatives.In addition to regional support, this role owns and leads select national marketing initiatives that are developed centrally and deployed across regions to ensure consistency, efficiency, and enterprise-wide impact.The Regional Marketing Leader prioritizes initiatives that increase SQLs, strengthen carrier and COI relationships, improve customer retention, and deliver measurable ROI—while reducing one-off, low-impact, and administrative-driven marketing activity. **How You Will Contribute:*** Develop and execute scalable regional marketing programs that support new business growth, retention, cross-sell, and pipeline development.* Partner with regional leadership and sales teams to identify market-specific opportunities, priorities, and campaigns aligned with enterprise goals.* Localize and deploy national marketing initiatives to ensure relevance and effectiveness within regional markets, while operating within established national guardrails.* Centers of Influence (COI) and New Business Marketing Programs* Carrier Partnership Marketing Strategy and Enablement* Prospect Marketing and Demand Generation Programs* Designing scalable, repeatable national programs that can be deployed across regions.* Establishing frameworks, and best practices for regional adoption.* Partnering with national and regional stakeholders to ensure successful execution and adoption.* Analyze campaign performance and regional marketing metrics to provide insights, recommendations, and ROI reporting.* Leverage consolidated KPI dashboards to assess performance, inform prioritization, and guide resource allocation. (working closely with marketing operations team)* Maintain strong alignment across marketing objectives, budgets, workstreams, and regional priorities. **Skills and Experience to be Successful:*** Bachelor's degree in Marketing, Business Administration, or a related field.* 7+ years of experience in B2B marketing, preferably in insurance or financial services industry.* Ability to write and communicate effectively and professionally across multiple mediums including digital, social, and print.* Proficiency in full Microsoft Office suite, especially with PowerPoint.* Proficiency and knowledge of marketing systems and social media platforms for business utilization, with LinkedIn, Facebook, and Instagram.* Experience with HubSpot is a plus.**Pay Range**110,000 - 120,000 Annual*The pay range provided above is made in good faith and based on our lowest and highest annual salary or hourly rate paid for the role and takes into account years of experience required, geography, and/or budget for the role.***Teammate Benefits & Total Well-Being**We go beyond standard benefits, focusing on the total well-being of our teammates, including:* *Health Benefits*: Medical/Rx, Dental, Vision, Life Insurance, Disability Insurance* *Financial Benefits*: ESPP; 401k; Student Loan Assistance; Tuition Reimbursement* *Mental Health & Wellness*: Free Mental Health & Enhanced Advocacy Services* *Beyond Benefits*: Paid Time Off, Holidays, Preferred Partner Discounts and more.*Not reflective of all benefits. Enrollment waiting periods or eligibility criteria may apply to certain benefits. Benefit details and offerings may vary for subsidiary entities or in specific geographic locations.*