Regional Marketing Director: Multi-Market Growth & Leads

M/I Homes; Tampa (FL); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision care

Paid time off

Job summary

M/I Homes is seeking a Region Marketing Director in the Tampa Bay area. The role leads regional marketing strategy to grow walk-in traffic, inbound calls, and new leads across divisions, partnering with cross-functional teams to align budgets and marketing standards.

Responsibilities include budgeting, spend allocation, performance analysis, and coaching division marketers. Occasional travel and leadership duties are required in this multi-market environment.

Qualifications

• Formulates regional marketing strategy to boost walk-in traffic, calls, and lead growth.
• Manages multi-market budgets and performance metrics.
• Leads and coaches division and field marketing teams.

Responsibilities

• Maintains accountability for walk-in traffic, inbound calls, and new lead growth across divisions.
• Establishes standards for community-level marketing plans and monitors execution.
• Develops annual marketing budgets and coordinates with division leadership for approvals.
• Reviews and adjusts marketing spend, including digital advertising with cross-functional partners.
• Diagnoses traffic trends and directs corrective actions including spend shifts and pricing considerations.
• Serves as regional authority on marketing recommendations backed by data and performance analysis.
• Transfers best practices between divisions for events, inventory campaigns, and marketing collateral.
• Reports performance against traffic and lead goals regularly.
• Trains division and field teams on processes and standards.

Skills

Marketing strategy

Budget management

Leadership

Analytics

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Tools

Marketing analytics tools

Microsoft Office

Job description

M/I Homes is seeking a Region Marketing Director in the Tampa Bay area. The role leads regional marketing strategy to grow walk-in traffic, inbound calls, and new leads across divisions, partnering with cross-functional teams to align budgets and marketing standards.

Responsibilities include budgeting, spend allocation, performance analysis, and coaching division marketers. Occasional travel and leadership duties are required in this multi-market environment.