Regional Marketing Director

Shake Shack; New York (NY); On-site; USD 136,000 - 183,000; Full time

Job summary

A leading hospitality brand is seeking a Regional Marketing Director to develop and execute marketing strategies aligned with company objectives. This role involves managing a team, overseeing campaigns, and fostering partnerships, as well as contributing to Shake Shack's mission of delivering exceptional guest experiences. The ideal candidate will possess strong leadership and analytical skills to drive traffic and sales growth across domestic markets.

Benefits

Weekly Pay and Performance bonuses

Shake Shack Meal Discounts

Medical, Dental, and Vision Insurance

401k Plan with Company Match

Paid Time Off

Development and Growth Opportunities

Qualifications

• 8-10 years of experience in regional marketing, preferably in hospitality or restaurants.
• 4-6 years of supervisory experience.
• Ability to analyze market data and develop tailored regional marketing strategies.

Responsibilities

• Oversee the development and execution of regional marketing strategies across the US.
• Lead and mentor a team of Regional Marketing Managers.
• Manage and oversee the department’s budget and financial performance.

Skills

Leadership

Marketing Strategy

Analytical Skills

Communication

Education

Bachelor's Degree in Marketing

Job description

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Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

Job Summary

The Director of Regional Marketing will lead and drive the regional marketing strategies and initiatives across domestic markets, aligning them with Shake Shack’s overarching brand and business objectives. The Director will be responsible for managing and developing a team of regional marketing professionals based across the country to implement high-impact, market-specific campaigns, events, and programs that drive sales, traffic growth and brand awareness.. This role is a key, cross functional leadership role that will partner closely with Shake Shack’s operations leaders.

Job Responsibilities And Duties

Marketing Strategy, Planning, and Execution

• Oversee the development and execution of regional marketing strategies across the US, ensuring alignment with national marketing goals and brand pillars.
• Lead the creation and implementation of region-specific marketing campaigns, partnerships, and promotions tailored to local audiences to drive sales and traffic.
• Work closely with the operations leadership team to educate restaurant leaders on proven local marketing tactics to drive sales and traffic in market.
• In partnership with the Brand Marketing and Communications teams, enhance Shake Shack’s national marketing strategies and earned media activations.
• Analyze and report on regional market trends, adjusting marketing plans in real time to address shifting business needs and opportunities. Partner with internal teams such as, restaurant development, brand, communications and digital marketing to ensure marketing programs are integrated across all channels (social, PR, email, digital advertising, etc.).
• Oversee New Store Openings (NSOs) marketing strategy in partnership with communications, operations, training and restaurant development.
  
  

Leadership & Team Development

• Lead, mentor, and develop a team of Regional Marketing Managers fostering a culture of collaboration, innovation, accountability and growth.
• Set objectives and KPIs for regional marketing teams, and regularly assess and provide feedback to ensure optimal performance, prioritization and development is achieved.
• Implement best practices for regional marketing processes, from event execution to marketing communication, to ensure scalability and efficiency as the organization grows.
  
  

Budget & Financial Management

• Manage and oversee the department’s budget, ensuring prioritization of resources.
• Work closely with finance and data insights teams to track the performance of marketing initiatives, analyzing spend, ROI, and market impact for continuous improvement and reporting.
• Assist the CCO in long-term planning and forecasting for G&A + S&B ensuring alignment with corporate financial goals.
  
  

Key Partnerships & External Relationships

• Develop and maintain relationships with external partners to enhance regional marketing campaigns and initiatives, from community organizations to brand partners and influencers. Manage relationships with external vendors, ensuring they meet Shake Shack’s standards for quality, creativity, and effectiveness in delivering regional campaigns.
  
  

Knowledge, Skills, Abilities

• Ability to develop and implement comprehensive regional marketing strategies that align with business objectives, preferably in the restaurant/hospitality space.
• Experience in leading, managing, and developing regional/local marketing teams, with the ability to inspire and drive results.
• Proven success working cross-functionally with various departments such as operations, digital marketing, finance, and real estate.
• Strong analytical skills, with experience in leveraging market data and ROI to inform marketing strategies and measure success.
• Deep understanding of brand management principles, with the ability to localize and adapt national campaigns to meet regional needs.
• Excellent verbal and written communication skills, with the ability to influence and present to senior leadership and external partners.
  
  

Education Requirements

Requirements - Education, Experience, Physical, and Competencies

Bachelor's Degree in Marketing, Communications, Business, or a related field

Education or Certificate Details

Bachelor’s Degree in Marketing, Communications, Business, or a related field;

Work Experience

8-10 years

Supervisory Experience

4-6 years

Competencies

Self-Development & Growth

Interpersonal Skills & Empathy

Effective Communication

Knowing the Business

Organization & Delegation

Driving & Delivering Results

Developing + Building a Business Plan

Innovation + Creativity

Leading a Dynamic Culture

Strategic Thinking

Dealing with Ambiguity

Courageous Leadership

Managing Complex Decisions + Business Acumen

Benefits At Shake Shack

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

• Weekly Pay and Performance bonuses
• Shake Shack Meal Discounts
• Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
• Medical, Dental, and Vision Insurance*
• Employer Paid Life and Disability Insurance*
• 401k Plan with Company Match*
• Paid Time Off*
• Paid Parental Leave*
• Access to Employee Assistance Program on Day 1
• Pre-Tax Commuter and Parking Benefits
• Flexible Spending and Dependent Care Accounts*
• Development and Growth Opportunities
• Eligibility criteria applies
  
  

Pay Range - $136,416.00 - $182,736.00

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitality

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