Marketing Director

Jewish Orthodox Women's Medical Association (JOWMA); New York (NY); Remote; USD 130,000 - 175,000; Full time

Job summary

A prestigious non-profit organization, Jewish Orthodox Women's Medical Association (JOWMA), is seeking a Marketing Director to lead its marketing initiatives. This full-time role focuses on creating impactful marketing strategies, enhancing brand awareness, and engaging with the community across various digital platforms. The chosen candidate will manage creative content, oversee digital communications, and drive audience growth, all while ensuring the organization's mission is effectively communicated.

Qualifications

• Experience in digital marketing required.
• Strong understanding of social media platforms.
• Proficiency in developing marketing strategies.

Responsibilities

• Develop and implement comprehensive marketing strategies.
• Oversee the creation and execution of a marketing roadmap.
• Manage and maintain JOWMA's digital channels and content.

Skills

Marketing Strategy

Content Creation

Social Media Management

Data Analysis

Job description

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• Develop and implement comprehensive marketing strategies that promote JOWMA’s mission and increase brand awareness.
• Drive consistent growth in audience size and engagement across all platforms.
• Oversee the creation and execution of a marketing & monetization roadmap.

Marketing Director (Full-Time)Location : Remote Trial Period 3-6 months Key ResponsibilitiesMarketing & Content Strategy

• Develop and implement comprehensive marketing strategies that promote JOWMA’s mission and increase brand awareness.
• Drive consistent growth in audience size and engagement across all platforms.
• Oversee the creation and execution of a marketing & monetization roadmap.

Digital & Graphic Oversight

• Manage all digital channels (Instagram, Facebook, LinkedIn, YouTube, Website, Newsletters, Podcast, Email etc)
• Oversight and creation of all media communications, not limited to, the weekly newsletter, community health newsletter, premed newsletter, flyer templates and original graphic requests, and brand-aligned marketing material.
• Maintain and oversee updates to the JOWMA website for optimized user experience and content accuracy.

Content Creation & Branding

• Create and manage compelling, mission-aligned content across platforms.
• Oversee visual consistency and messaging tone across all media.
• Manage and maintain a strategic content calendar.

Social Media Management

• Grow JOWMA’s social media presence and engagement through strategic and creative content creation and partnerships.
• Monitor analytics and provide regular performance updates.
• Lead engagement campaigns, such as giveaways, reels, and influencer collaborations.

Monetization & Revenue Generation

• Develop and execute monetization strategies across platforms, including:
• Sponsored content and partnerships
• Paid digital campaigns
• Affiliate collaborations
• Exclusive donor or member-only content
• Optimize donation funnels and ticket sales through email and digital marketing.
• Track and report on revenue generated via digital platforms.

Event & Webinar Marketing

• Promote events and webinars through digital channels.
• Manage technical aspects of virtual presentations, ensuring seamless execution.

Team Leadership

• Recruit and manage freelance or part-time creatives as executive leadership requests.
• Provide mentorship and direction for marketing contributors including JOWMA staff, volunteers, and partners.
• Maintain a collaborative, can-do attitude, ready to assist across teams when needed.

Data & Security

• Ensure donor and organizational data security and troubleshoot when necessary.

Collaboration & Communication

• Work closely with leadership on priorities and vision alignment.
• Collaborate with education, events, and fundraising teams to amplify their initiatives.
• Propose, test, and implement innovative outreach methods.

Performance Metrics & BenchmarksOngoing

• Bi-Monthly Reports : Analytics on follower growth, engagement, top-performing content, and revenue.
• Audience & Engagement Goals : Regular tracking of growth, engagement, and platform-specific KPIs.
• Revenue Tracking : Transparent reporting on all monetization streams.

Interested candidates should submit a resume to

[e-mail].

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Non-profit Organization Management

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