Regional Integrated Marketing Leader

BNI Global; Charlotte (NC); Presencial; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

BNI Global is seeking an Integrated Marketing Manager to lead regional marketing initiatives that align with global strategy while adapting campaigns for Charlotte and the broader US market. You will drive brand awareness, visitor generation, and member engagement across channels.

In this hands-on role, expect about 20% strategy and 80% execution, coordinating with Global Marketing, regional teams, and country teams to boost campaigns, measure ROI, and continuously improve performance.

Formación

• Bachelor’s degree in Marketing, Communications, Business, or related discipline.
• 5–8 years of marketing experience, preferably regional or multi-country.
• Proven experience planning and executing integrated marketing campaigns.
• Strong experience across digital marketing, content marketing, social media, email marketing, and event marketing.
• Experience managing multiple stakeholders and supporting distributed regional teams.

Responsabilidades

• Plan and execute regional campaigns aligned with regional business objectives and global strategy.
• Coordinate rollouts across markets, ensuring consistent messaging and execution.
• Develop campaign toolkits, templates, and marketing assets for country teams.
• Manage campaign timelines, budgets, and project delivery.
• Monitor performance, ROI, and continuously optimize campaigns.

Conocimientos

Cross-culture Leadership

Project Management

Relationship Building

Customer Service

Digital Fluency

Communication

Decision Making

Educación

Bachelor's degree in Marketing, Communications, Business, or related discipline

Herramientas

Marketing automation

SEO

Descripción del empleo

BNI Global is seeking an Integrated Marketing Manager to lead regional marketing initiatives that align with global strategy while adapting campaigns for Charlotte and the broader US market. You will drive brand awareness, visitor generation, and member engagement across channels.

In this hands-on role, expect about 20% strategy and 80% execution, coordinating with Global Marketing, regional teams, and country teams to boost campaigns, measure ROI, and continuously improve performance.