Senior Field & Local Marketing Leader

Nearu; Charlotte (NC); Presencial; USD 95.000 - 135.000; Jornada completa

Descripción de la vacante

NearU in Charlotte, NC is seeking a Senior Manager, Field & Local Marketing to lead the field marketing team and oversee localized strategies across its growing brands and branch locations. Reporting to the Chief Marketing Officer, you will translate business goals into measurable campaigns while balancing corporate brand standards with market needs.

You will drive local media planning, events, sponsorships, SEO, GBP optimization, and CRM-driven lead management, partnering with branch leaders

Formación

• Minimum of 5 years in field/local/multi-location marketing with proven lead generation.
• Experience in agency, media company, or multi-unit organization.
• Experience supporting branch-based operations; home services experience preferred.
• Experience planning local media campaigns, vendor negotiations, events, sponsorships, and local programs.
• Strong knowledge of local digital marketing including SEO, GBP, Local Services Ads, and location-based marketing.
• Experience with HubSpot or similar CRM with campaign tracking, attribution, and reporting.
• Proven ability to manage budgets and optimize marketing spend.
• Strong project management and analytical skills with Excel.

Responsabilidades

• Lead, develop, and motivate the field marketing team across branch locations.
• Partner with branch General Managers and field leadership to align local marketing with growth objectives. Travel to branches as needed.
• Oversee planning, buying, and measurement for local media and sponsorships; negotiate with vendors.
• Plan and execute home shows, events, sponsorships, and local initiatives to boost leads.
• Oversee local website content, location pages, and digital experiences with brand consistency.
• Lead local SEO initiatives including GBP optimization and listings management.
• Coordinate paid digital campaigns with the corporate team (GSAs, geo-targeted search, display).
• Use HubSpot or similar CRM to track campaigns, attribution, and handoffs.
• Establish and monitor KPIs for leads, cost per lead, conversion, and revenue; collaborate with Ops and CS.
• Develop and manage local marketing budgets by branch and reallocate resources based on performance.
• Build relationships with local media, agencies, and sponsors to improve execution and opportunities.
• Identify scalable best practices and share across NearU’s brands and markets.
• Stay current on marketing tech and local market trends to strengthen NearU’s position.

Conocimientos

Field marketing leadership

Budget management

CRM & analytics

Local SEO

Team leadership

Herramientas

HubSpot

Excel

Descripción del empleo

NearU in Charlotte, NC is seeking a Senior Manager, Field & Local Marketing to lead the field marketing team and oversee localized strategies across its growing brands and branch locations. Reporting to the Chief Marketing Officer, you will translate business goals into measurable campaigns while balancing corporate brand standards with market needs.

You will drive local media planning, events, sponsorships, SEO, GBP optimization, and CRM-driven lead management, partnering with branch leaders