Integrated Marketing Manager - Kallang, Singapore

BNI Global; Charlotte (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

BNI Global is seeking an Integrated Marketing Manager to lead regional marketing initiatives that align with global strategy while adapting campaigns for Charlotte and the broader US market. You will drive brand awareness, visitor generation, and member engagement across channels.

In this hands-on role, expect about 20% strategy and 80% execution, coordinating with Global Marketing, regional teams, and country teams to boost campaigns, measure ROI, and continuously improve performance.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related discipline.
• 5–8 years of marketing experience, preferably regional or multi-country.
• Proven experience planning and executing integrated marketing campaigns.
• Strong experience across digital marketing, content marketing, social media, email marketing, and event marketing.
• Experience managing multiple stakeholders and supporting distributed regional teams.

Responsibilities

• Plan and execute regional campaigns aligned with regional business objectives and global strategy.
• Coordinate rollouts across markets, ensuring consistent messaging and execution.
• Develop campaign toolkits, templates, and marketing assets for country teams.
• Manage campaign timelines, budgets, and project delivery.
• Monitor performance, ROI, and continuously optimize campaigns.

Skills

Cross-culture Leadership

Project Management

Relationship Building

Customer Service

Digital Fluency

Communication

Decision Making

Education

Bachelor's degree in Marketing, Communications, Business, or related discipline

Tools

Marketing automation

SEO

Job description

Position Summary:

The Integrated Marketing Manager is responsible for planning and executing integrated marketing initiatives that support BNI's growth across the region. This role ensures global marketing strategies are effectively implemented while adapting campaigns to meet regional and local market needs.

Working closely with the Global Marketing team, Regional Leadership Team, and country marketing and operations teams, the Marketing Manager will develop and execute marketing campaigns that increase brand awareness, generate qualified visitors, support membership growth, and enhance Member engagement.

This is a hands‑on role requiring approximately 20% strategic planning and 80% execution.

Job Responsibilities:

Marketing Strategy & Planning (20%)

• Develop quarterly and annual regional marketing plans aligned with regional business objectives and global marketing strategy.
• Identify opportunities to increase brand awareness, visitor acquisition, Member engagement, and membership growth across the region.
• Analyze campaign performance, market trends, and competitor activities to recommend improvements and optimize marketing effectiveness.
• Adapt global marketing initiatives to suit regional market needs while maintaining brand consistency.
• Establish marketing KPIs and regularly report on campaign performance and ROI.

Integrated Marketing Campaigns (30%)

• Plan, execute, and manage integrated marketing campaigns across digital and offline channels.
• Coordinate campaign rollouts across multiple markets, ensuring consistent messaging and execution.
• Develop campaign toolkits, templates, and marketing assets for country teams.
• Manage campaign timelines, budgets, and project delivery.
• Measure campaign effectiveness and continuously optimize performance.

Content, Digital & Brand Management (20%)

• Leverage AI‑enabled tools and marketing technologies to improve content creation, campaign effectiveness, workflow efficiency, analysis, and overall productivity while maintaining brand quality and governance standards.
• Manage regional social media channels and content calendars.
• Develop and oversee marketing content across websites, email marketing, social media, presentations, videos, newsletters, blogs, and promotional materials.
• Ensure all marketing communications comply with BNI's global brand standards.
• Support website content updates and optimize digital content using SEO best practices.

Events, Communications & Partnerships (15%)

• Support the marketing and promotion of regional conferences, leadership events, webinars, recruitment campaigns, and key initiatives.
• Develop promotional campaigns to maximize attendance and engagement.
• Coordinate marketing activities with strategic partners and sponsors where appropriate.
• Support public relations opportunities and media communications across the region.

Regional Support & Stakeholder Management (10%)

• Partner with country leadership teams to support local marketing initiatives.
• Provide marketing frameworks, templates, best practices, and campaign guidance.
• Facilitate knowledge sharing across markets to improve marketing effectiveness.
• Collaborate closely with Global Marketing, Operations, Franchise Development, Communications, Events teams, and external marketing agency partners.

Analytics & Continuous Improvement (5%)

• Monitor and report on campaign performance, lead generation, visitor acquisition, engagement, and marketing ROI.
• Use data and customer insights to improve campaign effectiveness.
• Recommend new marketing initiatives, technologies, and best practices that support business growth
• Any additional duties needed to help demonstrate our core values, drive our vision, and fulfill our mission.

Competencies:

• Cross‑culture Leadership
• Project Management
• Relationship Building
• Customer Service
• Digital Fluency
• Communication
• Decision Making

Qualifications:

Required:

• Business‑level English proficiency
• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• 5–8 years of marketing experience, preferably within a regional or multi‑country environment.
• Proven experience planning and executing integrated marketing campaigns.
• Strong experience across digital marketing, content marketing, social media, email marketing, and event marketing.
• Experience managing multiple stakeholders and supporting distributed regional teams.

Preferred:

• Experience within franchising, membership organisations, associations, professional services, or B2B environments.
• Experience supporting both corporate and franchise business models.
• Regional APAC marketing experience.
• Experience managing external agencies, creative partners, and vendors.
• Knowledge of SEO, marketing automation, and marketing performance analytics.

Key Performance Indicators

• Marketing contribution to visitor acquisition and membership growth.
• Campaign ROI and performance.
• Social media growth and engagement.
• Website traffic and content performance.
• Email marketing engagement.
• Event attendance and campaign conversion.
• Brand consistency across APAC.

Physical Demands and Working Conditions

(Working Conditions apply globally. The Physical Demands section is included to meet U.S. regulatory expectations and may not apply to individuals located outside the United States.)

Sedentary work. Exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly lift, carry, push, pull or otherwise move objects. Repetitive motion. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

This is a full‑time position. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Learn more at BNI.com

An equal opportunity employer.