Americas Regional Integrated Marketing Manager

Business Network International; United States; Sur place; USD 90 000 - 130 000; Plein temps

Résumé du poste

Business Network International is seeking an Integrated Marketing Manager to lead regional marketing across the Americas, collaborating with Global Marketing, Regional Leadership, and country teams. The role combines strategic planning with hands-on execution to grow brand awareness, drive visitor acquisition, and boost member engagement.

Responsibilities include developing regional plans, optimizing campaigns, leveraging AI tools, and managing content, events, and partnerships to achieve ROI

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.
• 5–8 years of marketing experience, preferably regional or multi-country.
• Proven experience planning and executing integrated marketing campaigns.
• Strong experience across digital marketing, content marketing, social media, email marketing, and event marketing.
• Experience managing multiple stakeholders and supporting distributed regional teams.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Experience with marketing platforms such as LinkedIn, Meta Business Suite, Google Analytics, CRM and email marketing platforms, CMS, and AI-powered marketing tools.
• Strong analytical skills with the ability to interpret campaign data and make data-driven recommendations.

Responsabilités

• Develop quarterly and annual regional marketing plans aligned with regional objectives and global strategy.
• Identify opportunities to increase brand awareness, visitor acquisition, member engagement, and growth across the Americas.
• Analyze campaign performance, market trends, and competitor activities to optimize marketing effectiveness.
• Adapt global marketing initiatives to regional needs while maintaining brand consistency.
• Establish marketing KPIs and report on campaign performance and ROI.
• Plan, execute, and manage integrated marketing campaigns across digital and offline channels.
• Coordinate campaign rollouts across multiple markets with consistent messaging.
• Develop campaign toolkits, templates, and marketing assets for country teams.
• Manage campaign timelines, budgets, and project delivery.
• Measure campaign effectiveness and continuously optimize performance.

Connaissances

Marketing strategy

Campaign management

Digital marketing

Content marketing

Social media

SEO

Data analytics

Stakeholder management

Project management

Communication

AI-powered marketing tools

Formation

Bachelor’s degree in Marketing/Communications/Business

Outils

LinkedIn

Meta Business Suite

Google Analytics

CRM systems

Email marketing platforms

CMS

Description du poste

Business Network International is seeking an Integrated Marketing Manager to lead regional marketing across the Americas, collaborating with Global Marketing, Regional Leadership, and country teams. The role combines strategic planning with hands-on execution to grow brand awareness, drive visitor acquisition, and boost member engagement.

Responsibilities include developing regional plans, optimizing campaigns, leveraging AI tools, and managing content, events, and partnerships to achieve ROI