Regional Healthcare Community Liaison

Sweetwater Care; Topeka (KS); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive compensation

Benefits package

Career growth opportunities

Job summary

Sweetwater Care in Kansas is seeking a Regional Healthcare Community Liaison to drive census growth, strengthen referral partnerships, and lead market development across our Skilled Nursing Facilities.

The role combines direct relationship-building with hospitals and referral sources, plus mentoring of Patient Care Liaisons and coordination with clinical leadership to optimize admissions. You will use CRM tools to report insights and support regional leadership with growth opportunities.

Qualifications

• 3+ years in healthcare business development.
• Experience in Skilled Nursing/Post-Acute/Healthcare Services.
• Proven success in new business development and relationship management.
• Strong communication and presentation skills.

Responsibilities

• Develop and maintain high-level relationships with hospitals, health systems, physicians, and referral sources in Kansas.
• Support census growth and market development through strategic referrals.
• Provide mentorship and coaching for Patient Care Liaisons with field visits.
• Collaborate with Clinical Leadership and Facility Administrators to optimize admissions.
• Track activities and opportunities using CRM to inform regional leadership.

Skills

Healthcare business development

Relationship management

Presentation skills

Communication

Strategic partnerships

Tools

CRM software

Job description

Regional Healthcare Community Liaison

Join Sweetwater Care, a leader in Skilled Nursing Facilities, as we seek a talented Regional Healthcare Community Liaison to play a critical role in driving census growth, market development, and strategic account management across our Kansas region.

Position Summary

We are seeking an experienced healthcare business development professional to support strategic referral relationships, census growth, and market development across our Skilled Nursing Facilities in the Kansas region. This role combines direct relationship development with hospitals and referral partners along with regional mentorship and coaching of Patient Care Liaisons to strengthen business development performance across the market.

Key Responsibilities

• Regional Strategic Relationship Development: Develop and maintain high-level relationships with hospitals, health systems, physicians, case managers, and community referral sources across the Kansas region. Serve as a regional liaison supporting facilities in strengthening key referral partnerships.

• Census Growth & Market Development: Support facilities in driving skilled nursing census growth through strategic referral development. Identify opportunities to expand market share and strengthen preferred provider relationships.

• Regional Liaison Mentorship & Coaching: Provide ongoing mentorship, coaching, and professional development for Patient Care Liaisons. Conduct ride-a-longs and field visits to support relationship development and provide real-time coaching.

• Admissions & Clinical Collaboration: Work closely with Clinical Leadership, and Facility Administrators to facilitate communication between hospital discharge planners and facility teams.

• Market Intelligence & Reporting: Provide insights to regional leadership regarding growth opportunities and challenges. Utilize CRM systems to track outreach activities, referral sources, and strategic accounts.

Qualifications

• Required: 3+ years of healthcare business development experience, experience in Skilled Nursing, Post-Acute Care, or Healthcare Services, demonstrated success in new business development and relationship management, and strong communication, relationship-building, and presentation skills.

• Preferred: Experience working directly with hospital discharge planners and case management teams, knowledge of Medicare, managed care, and post-acute referral processes, and experience conducting ride-a-longs or field coaching with liaison teams.

Why Join Us

• Opportunity to influence regional growth and patient access to post-acute care

• Ability to mentor and develop business development professionals

• Collaborative partnership with facility leadership and clinical teams

• Competitive compensation and benefits package