Regional Healthcare Community Liaison

Sweetwater Care; Toledo (OH); On-site; USD 100,000 - 120,000; Full time

Job summary

Sweetwater Care, a leading provider of Skilled Nursing & Post-Acute Services, seeks a Regional Patient Care Liaison in Ohio to drive census growth and build referral pipelines. You will coach Patient Care Liaisons to improve conversion, responsiveness, and strategy while leading a regional team.

This player-coach role offers real authority to influence strategy and market direction, with the opportunity to shape and grow a high-performing regional team that delivers measurable results.

Qualifications

• 3+ years of experience in healthcare business development, hospital liaison, or post-acute sales.
• Proven success in driving referrals, admissions, and market growth.
• Experience coaching or mentoring others (formal or informal).
• Strong understanding of skilled nursing, payors, and hospital dynamics.

Responsibilities

• Drive census growth and market expansion across multiple Skilled Nursing Facilities in Ohio.
• Maintain a personal presence in the field, building and managing key referral relationships.
• Lead from the front by producing results, not just reviewing them.
• Coach and mentor Patient Care Liaisons to improve conversion, responsiveness, and strategy.
• Create accountability around referral management, follow-up, and outcomes.
• Identify market gaps and deploy targeted growth strategies that win.

Education

Associate's degree

Job description

Regional Healthcare Community Liaison

Job Summary

Join Sweetwater Care, a leading provider of Skilled Nursing & Post-Acute Services, as a Regional Patient Care Liaison. As a key player in our Ohio market, you will lead from the front, driving census growth, building referral pipelines, and coaching Patient Care Liaisons to perform at a higher level.

This in-market leadership role offers the opportunity to shape and grow a high-performing regional team and drive meaningful results.

Responsibilities

• Drive census growth and market expansion across multiple Skilled Nursing Facilities in Ohio
• Maintain a personal presence in the field, building and managing key referral relationships
• Lead from the front by producing results, not just reviewing them
• Coach and mentor Patient Care Liaisons to improve conversion, responsiveness, and strategy
• Create accountability around referral management, follow-up, and outcomes
• Identify market gaps and deploy targeted growth strategies that win

What Makes This Role Different

• Player-Coach model: you lead AND produce
• Real authority to influence strategy, performance, and market direction
• Company that values execution over meetings
• Opportunity to shape and grow a high-performing regional team

Requirements

• 3+ years of experience in healthcare business development, hospital liaison, or post-acute sales
• Proven success in driving referrals, admissions, and market growth
• Experience coaching or mentoring others (formal or informal)
• Strong understanding of skilled nursing, payors, and hospital dynamics
• High accountability, urgency, and a results-first mindset

What Success Looks Like

• Measurable census growth across your region
• Strong, consistent referral pipelines and conversion performance
• A team of liaisons who are engaged, coached, and outperforming expectations
• Being recognized in the market as a go-to partner and leader

Salary: $100,000 - $120,000 Annually

Job Type: Full Time

Minimum Years of Experience: 3

Level of Education: Associate's degree

Benefits: [n/a]