Regional Growth Marketing Specialist

First Onsite Property Restoration; Charlotte (NC); On-site; USD 80,000 - 100,000; Full time

Job summary

First Onsite Property Restoration is seeking a Sales and Marketing Specialist to drive regional growth across multiple states. You will own regional marketing plans, localize national campaigns, and develop region-specific materials using Canva, ChatGPT, and Microsoft Office.

You will partner with ~20 business developers, support with Salesforce-related tracking, and lead CE programs and regional events to maximize revenue and brand presence.

Qualifications

• 3 to 5 years of experience in marketing, sales enablement, communications, event coordination, or a related role.
• Experience collaborating with cross-functional or geographically distributed teams.
• Bachelor's degree in marketing, communications, business, or a related field - or equivalent practical experience.
• Experience planning and executing trade shows, events, or continuing education programs, preferred.

Responsibilities

• Develop and execute regional marketing initiatives aligned with sales priorities, adjusting tactics based on performance and market feedback.
• Localize national campaigns for regional execution while maintaining consistent messaging.
• Create region-specific materials using Canva, ChatGPT, and Microsoft Office; champion tools that drive creative autonomy.
• Manage regional email campaigns, social media channels, branch pages, and digital initiatives including SEO and event promotion.
• Maintain up-to-date marketing and sales collateral and coordinate specialized support from global marketing (PR, paid media, thought leadership).
• Partner with business developers to craft sales presentations, proposals, and client-facing materials.
• Support onboarding of new sales team members with tools, platforms, and resources.
• Assist with Salesforce-related campaign tracking, lead capture, and regional reporting.
• Own regional Continuing Education (CE) programs: scheduling, materials, communications, and attendance tracking.
• Plan, coordinate, and execute regional trade shows, conferences, and industry events end-to-end.
• Identify and recommend regional event opportunities aligned with business priorities.
• Measure and report on marketing and event performance, pipeline contribution, and program effectiveness.
• Track budgets and provide actionable recommendations to improve regional marketing impact.
• Represent the company at regional community, industry, and business events.
• Support sponsorships, charitable involvement, and partnerships to strengthen brand presence and reputation.
• Travel to events (~10%) and partner with SVP of Sales and regional leaders to align marketing plans with growth goals.

Skills

Marketing

Sales enablement

Communications

Event coordination

Cross-functional collaboration

Education

Bachelor's degree in marketing, communications, business, or related field

Tools

Canva

ChatGPT

Microsoft Office

Salesforce

Job description

First Onsite Property Restoration is seeking a Sales and Marketing Specialist to drive regional growth across multiple states. You will own regional marketing plans, localize national campaigns, and develop region-specific materials using Canva, ChatGPT, and Microsoft Office.

You will partner with ~20 business developers, support with Salesforce-related tracking, and lead CE programs and regional events to maximize revenue and brand presence.