Regional Growth Marketing Specialist

First Onsite; Atlanta (GA); On-site; USD 60,000 - 90,000; Full time

Job summary

First Onsite is seeking a Sales and Marketing Specialist to drive regional growth across a multi-state region. You will own regional marketing plans, collaborate with approximately 20 business developers and regional teams, and translate priorities into campaigns with meaningful autonomy.

This is a hands-on role where your ideas and execution directly impact revenue and growth. You will work with the global marketing team to maintain brand standards while tailoring campaigns for your region,

Qualifications

• 3 to 5 years of experience in marketing, sales enablement, communications, event coordination, or a related role.
• Experience collaborating with cross-functional or geographically distributed teams.
• Bachelor's degree in marketing, communications, business, or a related field - or equivalent practical experience.
• Experience planning and executing trade shows, events, or continuing education programs, preferred.

Responsibilities

• Develop and execute regional marketing initiatives aligned with sales priorities, adjusting tactics based on performance and market feedback.
• Localize national campaigns for regional execution while maintaining consistent messaging.
• Create region-specific materials using Canva, ChatGPT, and Microsoft Office; champion tools that drive creative autonomy.
• Manage regional email campaigns, social media channels, branch pages, and digital initiatives including SEO and event promotion.
• Maintain up-to-date marketing and sales collateral and coordinate specialized support from global marketing (PR, paid media, thought leadership).
• Partner with business developers to craft sales presentations, proposals, and client-facing materials.
• Support onboarding of new sales team members with tools, platforms, and resources.
• Assist with Salesforce-related campaign tracking, lead capture, and regional reporting.
• Own regional Continuing Education programs: scheduling, materials, communications, and attendance tracking.
• Plan, coordinate, and execute regional trade shows, conferences, and industry events end-to-end.
• Identify and recommend regional event opportunities aligned with business priorities.
• Measure and report on marketing and event performance, pipeline contribution, and program effectiveness.
• Track budgets and provide actionable recommendations to improve regional marketing impact.
• Represent the company at regional community, industry, and business events.
• Support sponsorships, charitable involvement, and partnerships to strengthen brand presence and reputation.
• Travel to events (~10%) and partner with SVP of Sales and regional leaders to align marketing plans with growth goals.

Skills

Regional marketing

Sales enablement

Event coordination

Content creation

Education

Bachelor's degree in marketing

Tools

Canva

ChatGPT

Microsoft Office

Salesforce

Job description

First Onsite is seeking a Sales and Marketing Specialist to drive regional growth across a multi-state region. You will own regional marketing plans, collaborate with approximately 20 business developers and regional teams, and translate priorities into campaigns with meaningful autonomy.

This is a hands-on role where your ideas and execution directly impact revenue and growth. You will work with the global marketing team to maintain brand standards while tailoring campaigns for your region,