Regional Growth Marketing Specialist

First Onsite; Charlotte (NC); Sur place; USD 55 000 - 75 000; Plein temps

Résumé du poste

First Onsite in Charlotte seeks a Sales and Marketing Specialist who will drive regional growth across multiple states, collaborating with 20+ business developers and regional teams to tailor regional marketing plans and campaigns.

You’ll support sales enablement, organize regional events and CE programs, manage email, social media, and digital initiatives, and report on performance while traveling ~10% to stay close to markets.

Qualifications

• 3 to 5 years of experience in marketing, sales enablement, communications, event coordination, or a related role.
• Experience collaborating with cross-functional or geographically distributed teams.
• Bachelor's degree in marketing, communications, business, or a related field - or equivalent practical experience.
• Experience planning and executing trade shows, events, or continuing education programs, preferred.

Responsabilités

• Develop and execute regional marketing initiatives aligned with sales priorities, adjusting tactics based on performance and market feedback.
• Localize national campaigns for regional execution while maintaining consistent messaging.
• Create region-specific materials using Canva, ChatGPT, and Microsoft Office; champion tools that drive creative autonomy.
• Manage regional email campaigns, social media channels, branch pages, and digital initiatives including SEO and event promotion.
• Maintain up-to-date marketing and sales collateral and coordinate specialized support from global marketing (PR, paid media, thought leadership).
• Partner with business developers to craft sales presentations, proposals, and client-facing materials.
• Support onboarding of new sales team members with tools, platforms, and resources.
• Assist with Salesforce-related campaign tracking, lead capture, and regional reporting.
• Own regional Continuing Education (CE) programs: scheduling, materials, communications, and attendance tracking.
• Plan, coordinate, and execute regional trade shows, conferences, and industry events end-to-end.
• Identify and recommend regional event opportunities aligned with business priorities.
• Measure and report on marketing and event performance, pipeline contribution, and program effectiveness.
• Track budgets and provide actionable recommendations to improve regional marketing impact.
• Represent the company at regional community, industry, and business events.
• Support sponsorships, charitable involvement, and partnerships to strengthen brand presence and reputation.

Connaissances

Marketing

Sales enablement

Communications

Event coordination

Cross-functional collaboration

Formation

Bachelor's degree in marketing, communications, business, or related field

Outils

Canva

ChatGPT

Microsoft Office

Salesforce

Description du poste

First Onsite in Charlotte seeks a Sales and Marketing Specialist who will drive regional growth across multiple states, collaborating with 20+ business developers and regional teams to tailor regional marketing plans and campaigns.

You’ll support sales enablement, organize regional events and CE programs, manage email, social media, and digital initiatives, and report on performance while traveling ~10% to stay close to markets.